S&J Media Group Media Kit Parramatta City Council
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Interior Transit Advertising Presented By: Tony Hawke – Business Development Manager [email protected] 0403 384 001
Transcript of S&J Media Group Media Kit Parramatta City Council
Interior Transit Advertising
Presented By: Tony Hawke – Business Development [email protected]
0403 384 001
Sept 201
1
Dec 201
2
March
2013
Dec 201
3
As OOH media owners, we are focused on
developing, implementing and delivering cut-
through advertising on transit interiors in Australia.
The 4 C’sCommunicate with a
Captive,Connected Consumer.
S&J Media
MASS Audience
reach and frequenc
y
Affordable, Accessible,
Cost Efficient
Advertising
Exclusivity
Opportunities
Engage. Amplify. Interact.
In-depth.
Let’s Take A Look At Our Assets..
We have access to the Tangara fleet across the Sydney rail network
Our trains cover the North Shore & Western suburbs lines.
And Eastern suburbs & Sutherland/Illawarra line.
All lines from the west cross over to our dedicated lines when entering into the CBD – mass audience!
Sydney Trains Coverage.
• 700,000 unique commuters per week.
• Average dwell time of 23 mins.
• Sydney trains has a catchment population of
5.4 million.
• Over 1 million journeys are taken on a
typical workday.
• 35.3 million passenger journeys over a 6
week period on Sydney Trains.
• Target demographic ranging from 17-45yrs.
• Captive audience of High net-worth AB.
Professionals, Students and Tourists.
• Train commuters are 51.9% Male, 48.1%
Female skew.
The Number 1 form of transport into the CBD in NSW
Sydney TrainsFast Facts to get YOU on track
Above Window Panels32 x Panels Available per train
Above Window Panels32 x Panels Available per train
Door Base Panels32 x Panels Available per train
Carriage-End Posters 12 x Posters Available per train
Carriage-End Posters 12 x Posters Available per train
Melbourne Coverage.
We can offer you coverage across the entire metro network
Covering 217 Stations/Suburbs across Melbourne
Of which, we have access to 3 carriages per train
15,000 WiFi sessions per week from Flinders Station
Fast Facts to get YOU on track
• 62% of the trips in to Melbourne City are by Public Transport.
• 80% of those commuters use Metro Trains.
• 75% of Melbournians use the train at least once per month.
• Metro Trains are forecasted to take 253 million passenger trips in
2014. That’s on average 800,000 journeys taken a day - MASS
AUDIENCE!
• An average dwell time of 22 minutes to communicate to a truly
Captive Audience.
Metro Melbourne Trains
The Number 1 form of transport into the CBD in VIC
Door Wrap Panels18 x panels available per train
Queensland Coverage.
Coverage• Domestic Airport
• International Airport
• Fortitude Valley
• Brisbane Central
• Roma Street
• Theme Parks
• Cultural Centre
• Southbank
• Sunshine Coast
• Gold Coast
• Shopping Centres
• Sporting events
• AirTrain / Airport
Your campaign will target a captive audience that is ready and able to
engage
Facts to get on track
1. QLD Rail covers 145 Stations/Suburbs across Queensland.
2. There are on average 170,000 journeys a day taken on Queensland Rail. Huge mass audience!
3. AirTrain covers 95% of all flights to/from Brisbane Airport to the CBD and Gold Coast.
4. The rail extends from Sunshine Coast to Brisbane to the Gold Coast.
Queensland Trains
The Number 1 form of transport into the CBD in BRIS
Beside Door Posters 6 x Available per train
Carriage-End Posters 12 x available per train
Thai Airways – Creative Execution
Beats by Dre – Creative Execution
NMIT – Creative Execution
Google Play – Creative Execution
Sydney Ferries
Sydney Ferries Coverage.
Manly Route - audience reach of 6 million per annumParramatta Route - audience reach of 1.5 million per annumInner Harbour-Inner West Route - audience reach of 5 million per annumEastern Suburbs Route - audience reach of 1.2 per annum
5 Facts to keep you a float
1. Audience reach of over 1.4 million per month.
2. AB/white collar commuter demographic (an average annual salary of $63,ooo)
3. Includes over 300 panels in key traffic areas.
4. Experiential activity opportunities on vessels and wharves.
5. High impact transit channel with strong brand visibility.
Sydney Ferries
High Impact!!
Cabin-end posters
Door Panel posters
Above-window panels
Sydney Rail: 1 Unit
Above-window panels
Doors Posters
Melbourne Metro: 1 Unit
Carriage End posters
Queensland Rail: 1 Unit
Carriage-end posters
Door-side posters
Above-window panels
