Theo van der Zee - ConversionReview @ SEO Meetup 2015

How to Make VisitorsAnd Google Happy

Back to 2010

Keyword density

Link sculpting

Hidden links and text?

Short through the turn

Mostly technical

Google Panda

User experience

Forward to 2015 again

Google Analytics

Expert review

Customer data

User testing

Remote user testing

Webvink.nl

In-house user testing

Visual analysis

Performance

High quality hosting

Mouse tracking

Happy Panda

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