Meetup state of seo 2013
58
THE STATE THE STATE OF OF SEO SEO Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A
-
Upload
will-hanke -
Category
Documents
-
view
429 -
download
1
Transcript of Meetup state of seo 2013
THE STATETHE STATEOF OF SEOSEO
Will Hanke
WhereIsMyBusiness.com
6:30-7:00 Networking7:00-9:00 Learn + Q&A
WhereIsMyBusiness.com
Thank You for ComingThank You for Coming
• All the major Algorithm Changes of 2012• How you can avoid these penalties• What to do in 2013
Tonight We’ll Learn…Tonight We’ll Learn…
• Classes here every month• Always $10, only 30 seats• Special bootcamp next month – limited
attendance
WhereIsMyBusiness.com
Tonight’s Slides Will Be AvailableTonight’s Slides Will Be Available
WhereIsMyBusiness.com
Search Market ShareSearch Market Share
WhereIsMyBusiness.com
800Lb Gorilla800Lb Gorilla
WhereIsMyBusiness.com
January 2012January 2012
30 Updates2 Signifigant
WhereIsMyBusiness.com
Search+ Your WorldSearch+ Your World
WhereIsMyBusiness.com
Google+ Results IntegratedGoogle+ Results Integrated
WhereIsMyBusiness.com
““Top Heavy” PenaltyTop Heavy” Penalty
WhereIsMyBusiness.com
Hypocrites! Hypocrites!
WhereIsMyBusiness.com
February 2012February 2012
47 Updates1 Signifigant
WhereIsMyBusiness.com
Localized Results in Major SearchesLocalized Results in Major Searches
WhereIsMyBusiness.com
Localized Results in Major SearchesLocalized Results in Major Searches
WhereIsMyBusiness.com
March 2012March 2012
50 Updates2 Signifigant
WhereIsMyBusiness.com
Symbol IndexingSymbol Indexing
@ & # +
WhereIsMyBusiness.com
Link Warnings in GWMTLink Warnings in GWMT
WhereIsMyBusiness.com
April 2012April 2012
52 Updates1 Signifigant
WhereIsMyBusiness.com
Rumors of OOPRumors of OOP
WhereIsMyBusiness.com
April 24, 2012April 24, 2012
WhereIsMyBusiness.com
Low QualityLow Quality
WhereIsMyBusiness.com
Irrelevant LinksIrrelevant Links
WhereIsMyBusiness.com
Tag CloudsTag Clouds
WhereIsMyBusiness.com
Bad Link NeighborhoodsBad Link Neighborhoods
WhereIsMyBusiness.com
Keyword StuffingKeyword Stuffing
WhereIsMyBusiness.com
May 2012May 2012
39 Updates1 Signifigant
WhereIsMyBusiness.comKnowledge GraphKnowledge Graph
WhereIsMyBusiness.com
Knowledge GraphKnowledge Graph
WhereIsMyBusiness.com
June 2012June 2012
39 Updates0 Signifigant
WhereIsMyBusiness.com
July 2012July 2012
45 Updates1 Signifigant
WhereIsMyBusiness.com
Site ClusteringSite Clustering
WhereIsMyBusiness.com
August 2012August 2012
35 Updates2 Signifigant
WhereIsMyBusiness.com
Panda UpdatePanda Update
WhereIsMyBusiness.com
SERP Domain DiversitySERP Domain Diversity
WhereIsMyBusiness.com
Shrinking SERPSShrinking SERPS
WhereIsMyBusiness.com
September 2012September 2012
40 Updates1 Signifigant
WhereIsMyBusiness.com
Exact Match DomainsExact Match Domains
yourdomain.net yourdomain.biz yourdomain.wsyourdomain-sucks.com yourbizname.com yourbizname-keyword.com keyword-keyword-keyword.com keyword-location.com yourcompetition.com yourcompetition.net yourcompetition-yourbizname.com yourcompetition-sucks.com yourcompetition-keyword.com keyword-city.com keyword-zip.com
WhereIsMyBusiness.com
October/November 2012October/November 2012
x Updates0 Signifigant
WhereIsMyBusiness.com
December 2012December 2012
x Updates1 ~Signifigant
WhereIsMyBusiness.com
Knowledge Graph LanguagesKnowledge Graph Languages
WhereIsMyBusiness.com
Other 2012 UpdatesOther 2012 Updates
14 Panda Refreshes2 Penguin Refreshes
WhereIsMyBusiness.com
Google Search in 2012Google Search in 2012
1.2 Trillion Searches146 Lanuguages
WhereIsMyBusiness.com
Top in 2012Top in 2012Whitney HoustonHurricane Sandy
What is SOPAOne DirectionElection 2012
Hunger Games
WhereIsMyBusiness.com
Going Forward: 2013Going Forward: 2013
The Year of Conversions Data
User Tracking Local
WhereIsMyBusiness.com
A Smart CompanyIn 2013 will:
WhereIsMyBusiness.com
Understand Their DataUnderstand Their Data
WhereIsMyBusiness.com
Plug Leaks – Call TrackingPlug Leaks – Call Tracking
WhereIsMyBusiness.com
Create Good, Create Good, ConsistentConsistent Content Content
WhereIsMyBusiness.com
Optimize Your Social ProfilesOptimize Your Social Profiles
WhereIsMyBusiness.com
Join Join and Use and Use Google PlusGoogle Plus
WhereIsMyBusiness.com
Visual Sites: Don’t Ignore Visual Sites: Don’t Ignore PinterestPinterest
WhereIsMyBusiness.com
Build Local ProfilesBuild Local Profiles
WhereIsMyBusiness.com
Build Local Pages (where relevant)Build Local Pages (where relevant)
WhereIsMyBusiness.com
Pay Less Attention to Keyword Pay Less Attention to Keyword RankingsRankings
WhereIsMyBusiness.com
Boost Their Online Marketing Boost Their Online Marketing Budget/TimeBudget/Time
WhereIsMyBusiness.com
Not Get Caught in This CycleNot Get Caught in This Cycle
WhereIsMyBusiness.com
Upcoming ClassesUpcoming Classes
Getting the Most SEO Out of Your Business VideosFeb 21
Digging Deeper Into Google AnalyticsMarch 21
Wordpress SEOApril 18
WhereIsMyBusiness.com
NEW: Two Upcoming BootcampsNEW: Two Upcoming Bootcamps
Optimize Your Business Listing for Local DominationFeb 12 – Only 4 Spots Left - $79Step by step instructions on optimizing your Google Places listingLearn tricks to push your business past other 'more established' brands
Website SEO Audit & Enemy ReconnaissanceMarch 12 – 8 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s) website. What SEO tools, websites, and software gives you the best advantage.
WhereIsMyBusiness.com
Thank You!Thank You!
WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz
