Generally about 70 - 80% of search users click on Organic

listings

Twitter : @Saijo_George Web : blog.saijogeorge.com

TRUE FALSE

SEO Initiation – Part 1 By : Saijo George

Twitter : @Saijo_George Web : blog.saijogeorge.com

Who are you• I am Saijo George.

• I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

• You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs.

Twitter : @Saijo_George Web : blog.saijogeorge.com

We are going to look at• What is SEO

• How search engines work

• Introduction to On Page vs Off Page

• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat

Twitter : @Saijo_George Web : blog.saijogeorge.com

What is SEO ?

Twitter : @Saijo_George Web : blog.saijogeorge.com

What is SEO ?Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs

Is a long term strategy, playing catch-up is easier than you think

Is not a shady process, shortcuts WILL come back to haunt you

Is constantly evolving

Twitter : @Saijo_George Web : blog.saijogeorge.com

How search engines work

Twitter : @Saijo_George Web : blog.saijogeorge.com

How search engines workCrawling the Web - spiders, schema markups, sitemaps, site structure

Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship

Providing users with relevant results - SERP, rich user experience on various devices

Twitter : @Saijo_George Web : blog.saijogeorge.com

On Page vs Off Page vs On Site

Twitter : @Saijo_George Web : blog.saijogeorge.com

On Page vs Off Page vs On Site Meta TitlesDescription ( for SEO ? )H1 Tags - multiple ?Keywords – LSI, SynonymsSchema MarkupSite StructureSitemaps Images – alt tagsCopyInternal links , etc

Twitter : @Saijo_George Web : blog.saijogeorge.com

LinksLink ProfileNoFollow vs Follow

Site SpeedMobile Friendly

Black Hat vs White Hat vs Grey Hat vs Blue Hat

Twitter : @Saijo_George Web : blog.saijogeorge.com

Black Hat vs White Hat vs Grey Hat vs Blue Hat

Twitter : @Saijo_George Web : blog.saijogeorge.com

Black Hat – Breaking Guidelines & LawCloakingHidden LinksTemplate Injection

Grey Hat – Breaking Guidelines Recipe Schema to get SERP picAutomated Linking Software$5 SEO campaigns Social Share for Links

White Hat – the good stuff

?Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : blog.saijogeorge.com

Twitter : @Saijo_George Web : blog.saijogeorge.com

Check out my curated list of SEO tools

http://saijogeorge.com/best-marketing-tools/

Twitter : @Saijo_George Web : blog.saijogeorge.com