SEO Initiation 1 - Melbourne SEO Meetup

of 14 /14
Generally about 70 - 80% of search users click on Organic listings Twitter : @Saijo_George Web : blog.saijogeorge.com TRUE FALSE

description

This is the presentation material that will be used in the SEO Initiation Class at the Melbourne SEO Meetup on 06/08/2014 Presented by : Saijo George Resources : http://saijogeorge.com/best-marketing-tools/ Twitter : https://twitter.com/Saijo_George

Transcript of SEO Initiation 1 - Melbourne SEO Meetup

Page 1: SEO Initiation 1 - Melbourne SEO Meetup

Generally about 70 - 80% of search users click on Organic

listings

Twitter : @Saijo_George Web : blog.saijogeorge.com

TRUE FALSE

Page 2: SEO Initiation 1 - Melbourne SEO Meetup

SEO Initiation – Part 1 By : Saijo George

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 3: SEO Initiation 1 - Melbourne SEO Meetup

Who are you• I am Saijo George.

• I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

• You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs.

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 4: SEO Initiation 1 - Melbourne SEO Meetup

We are going to look at• What is SEO

• How search engines work

• Introduction to On Page vs Off Page

• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 5: SEO Initiation 1 - Melbourne SEO Meetup

What is SEO ?

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 6: SEO Initiation 1 - Melbourne SEO Meetup

What is SEO ?Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs

Is a long term strategy, playing catch-up is easier than you think

Is not a shady process, shortcuts WILL come back to haunt you

Is constantly evolving

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 7: SEO Initiation 1 - Melbourne SEO Meetup

How search engines work

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 8: SEO Initiation 1 - Melbourne SEO Meetup

How search engines workCrawling the Web - spiders, schema markups, sitemaps, site structure

Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship

Providing users with relevant results - SERP, rich user experience on various devices

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 9: SEO Initiation 1 - Melbourne SEO Meetup

On Page vs Off Page vs On Site

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 10: SEO Initiation 1 - Melbourne SEO Meetup

On Page vs Off Page vs On Site Meta TitlesDescription ( for SEO ? )H1 Tags - multiple ?Keywords – LSI, SynonymsSchema MarkupSite StructureSitemaps Images – alt tagsCopyInternal links , etc

Twitter : @Saijo_George Web : blog.saijogeorge.com

LinksLink ProfileNoFollow vs Follow

Site SpeedMobile Friendly

Page 11: SEO Initiation 1 - Melbourne SEO Meetup

Black Hat vs White Hat vs Grey Hat vs Blue Hat

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 12: SEO Initiation 1 - Melbourne SEO Meetup

Black Hat vs White Hat vs Grey Hat vs Blue Hat

Twitter : @Saijo_George Web : blog.saijogeorge.com

Black Hat – Breaking Guidelines & LawCloakingHidden LinksTemplate Injection

Grey Hat – Breaking Guidelines Recipe Schema to get SERP picAutomated Linking Software$5 SEO campaigns Social Share for Links

White Hat – the good stuff

Page 13: SEO Initiation 1 - Melbourne SEO Meetup

?Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : blog.saijogeorge.com

Twitter : @Saijo_George Web : blog.saijogeorge.com

Page 14: SEO Initiation 1 - Melbourne SEO Meetup

Check out my curated list of SEO tools

http://saijogeorge.com/best-marketing-tools/

Twitter : @Saijo_George Web : blog.saijogeorge.com