SEO Initiation 1 - Melbourne SEO Meetup

Generally about 70 - 80% of search users click on Organic

listings

Twitter : @Saijo_George Web : blog.saijogeorge.com

TRUE FALSE

SEO Initiation – Part 1 By : Saijo George


Who are you• I am Saijo George.

• I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

• You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs.


http://www.envato.com/

https://twitter.com/Saijo_George

http://blog.saijogeorge.com/

We are going to look at• What is SEO

• How search engines work

• Introduction to On Page vs Off Page

• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat


What is SEO ?


What is SEO ?Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs

Is a long term strategy, playing catch-up is easier than you think

Is not a shady process, shortcuts WILL come back to haunt you

Is constantly evolving


How search engines work


How search engines workCrawling the Web - spiders, schema markups, sitemaps, site structure

Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship

Providing users with relevant results - SERP, rich user experience on various devices


On Page vs Off Page vs On Site


On Page vs Off Page vs On Site Meta TitlesDescription ( for SEO ? )H1 Tags - multiple ?Keywords – LSI, SynonymsSchema MarkupSite StructureSitemaps Images – alt tagsCopyInternal links , etc


LinksLink ProfileNoFollow vs Follow

Site SpeedMobile Friendly

Black Hat vs White Hat vs Grey Hat vs Blue Hat


Black Hat vs White Hat vs Grey Hat vs Blue Hat


Black Hat – Breaking Guidelines & LawCloakingHidden LinksTemplate Injection

Grey Hat – Breaking Guidelines Recipe Schema to get SERP picAutomated Linking Software$5 SEO campaigns Social Share for Links

White Hat – the good stuff

?Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : blog.saijogeorge.com


https://twitter.com/Saijo_George

http://blog.saijogeorge.com/

Check out my curated list of SEO tools

http://saijogeorge.com/best-marketing-tools/




SEO Initiation 1 - Melbourne SEO Meetup

Marketing

Transcript of SEO Initiation 1 - Melbourne SEO Meetup