Introduction To

Search Engine Optimization

PRESENTED BY

SOFTLETS

CONTENTS Define Search Engine

Search Engine Optimization

On Page Optimization

Off Page Optimization

Organic Search

Paid Search

SEO Recall

Why SEO?

Who are all using SEO

Social Shares

Connect

Define Search Engine

A Search Engine is a software system that is designed to search for information on the WWW

A Search Engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.

Search Engine Optimization

SEO is a short form of Search Engine Optimization

SEO means to improve your visibility of a web page or website or to increase your business via Search Engine’s

It splits up into two types On Page Optimization & Off Page Optimization

Two major searches available in Search Engine’s like Organic & Paid

On Page Optimization

On Page Optimization refers to using specific terms in a webpage to

achieve higher Search Engine Rankings. The terms could be updated

on the visible parts of the page (what the viewer normally sees) or in

the code that creates the page (what the viewer does not see). All

Optimization is completed directly in the HTML file or page or “on

page”.

On Page Optimization Techniques

Title Tag Optimization ( 65 to 70 Chars ) Meta Description ( 150 to 160 Chars ) Meta Keywords ( 200 to 250 Chars ) Robots.txt Sitemap.xml Creation <h2>,<h3>, <h4>, <h5>, <h6> <img alt=”keyword” /> <b>, <strong>, <i>

Off Page Optimization

Off Page Optimization refers to web site optimization techniques,

implementations that help improve webpage search engine

ranking, and that are not implemented directly on the pages or

HTML file. Because some websites abused on page optimization,

off page optimization carries more weight.

Off Page Optimization Techniques

Directory Submission Social Bookmarking Article Submission Press Release Submission Classified Submission Blog Posting Guest Posting Commenting

Organic Search

Organic search results are listings on search engine results

pages that appear because of their relevance to the search terms,

as opposed to their being advertisements. In contrast, non-

organic search results may include pay per click advertising.

Paid Search

Paid Search: In contrast, non-organic search results may

include pay per click advertising.

SEO Recall

Why SEO?

Peoples are thinking

• Brand Awareness• Targeted Traffic• Long Term Cost Benefit• Brand Credibility• Competitors

Reason

• 70% of clicks for a particular search on are organic• 70-80% of searchers are ignoring the paid ads• 75% of users never click past the first page of results• 18% of organic clicks go to the #1 position, 10% of organic clicks go

to the #2 position, and 7% of organic clicks go to the #3 position.• 79% of search engine users say they always/frequently click on the

natural search results

So, Why Use SEO

How Important is being on the 1st page of results

• Basically If You’re ranked #1, you get 42% of the clicks

• #1 gets 4 times more clicks than #2!!

Industry Using SEO

Software

Information Technology

Ecommerce & Deals

Healthcare

Travel

Pharmaceutical

Real Estate

Social Networking

Social Media Contribution

Social Media is the new player

Shares Likes Comments Followers RTs/Mentions Links

Connect

SOFTLETSNO: 7, 3rd Kamarajar StreetChinnachokikulam, Madurai – 625002India Call: +(91)-(452)- 4362339info@gemitservices.com

Thank You