10%

60%

Your Buyers

Differentiating Features

Challenges

Key Improvements / Proof Points

Benefits

Pain Points / KPIs

“Cost of Do Nothing”

Your Solutions

Cost SavingsProductivity / Process

Improvements

Risk Avoidance Revenue Growth

IT Management

Support

Sales

MarketingHRExecutive

Products

Thought LeadershipInsights

Diagnostic Assessment

Cost of Do NothingSolution Guide

Financial Justification

Proof PointsCompetitive Guide

TCO Comparison

Increased Competitive Wins

Enhanced Renewal Rates

Faster Rep Ramp-Up

Improved Quota Performance

Less Stalled Deals

More Selling TimeAccelerated Sales Cycles

Greater Deal Size

Storytelling + Justification Guided Selling Customer Intelligence

Visibility

Insights

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Consulting services to develop, harmonize & certify your value messaging & quantification

Interactive tool to guide your value conversations, delivering storytelling, insights, justification & intelligence