Mind the Gap: Understanding the Indigenous education gap ...
Mind the gap intro
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by Cindy Marie Jenkins
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Most self-producers have little time to find and build an audience beyond family and friends. That’s fine for now, but how can individual artists and start-up companies invite strangers into your art and nurture people to continue supporting you financially and by attending?We’ll review typical mistakes that artists and companies don’t even realize they make, and brainstorm/train each other in how to bridge the gap between your potential audience and current marketing. Includes individual evaluation and take-aways you can use immediately.
Transcript of Mind the gap intro
by Cindy Marie Jenkins
What is Outreach?
Question
Who knows what a neighborhood council is?
Nearly every neighborhood in Los Angeles a neighborhood council
Anyone who lives, works or playsin a neighborhood can get involved
or even hold a position on the Board.
Why bring up Neighborhood Councils?
They have the same challenge the arts scene in Los Angeles has:
People mostly learn oftheir existence by chance & word of mouth.
Question
Have you heard of these museums?
Question
Have you been in the last six months?
Next Question:
Have you heard of these galleries?
Next Question:
Have you been to one in the last 6 months?
Now substitute:
with
with
with
And substitute:
with
with
with
with
That is THE GAP.
Simply Put:
Your friends/family/etc will likely see your show.
Non-theatre artists don't read theatre blogs.
& Theatre Blogs/Sites/Etc.....
are inundated.
though they want to, & often do, help.
How is anyone NEW
supposed to know about the vibrant Los Angeles arts scene
if we don't
Reach Out to them?
Reach Out
O U T R E A C H
What is Outreach?
Courtesy Merriam-Webster Onlinetransitive verb
1a : to surpass in reach b : EXCEED
2: to get the better of by trickery
intransitive verb1
: to go too far2
: to reach out
What is Outreach?
Courtesy Merriam-Webster Online
1: the act of reaching out
2: the extent or limit of reach
but it's the very last definition I like the best:
What is Outreach?
Courtesy Merriam-Webster Online
3
: the extending of services or assistance beyond current or usual limits
or my own definition:
What is Outreach?
O U T R E A C H
is
P R
on
S P E E D
Meaning:
You might do things on speed that would never be done sober.
O U T R E A C Hrequires more than out of the box thinking
Forget about the box.There's a box?
Brainstorm
What's your project about?
Who is the audience you want to reach?
More:
Upcoming workshopshttp://cindymariejenkins.com/workshops/
Ask me [email protected]
@OutreachNerdhttp://www.linkedin.com/in/cindymariejenkins
