Post on 13-Feb-2017
Currently to find a place or a partner to play with, you have to trawl through directories or group pages.With one click, Roster provides a listing of any games being planned nearby, based on your interests.
currently with Roster
WHAT’S THE IDEA?
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HOW DOES IT WORK?
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ACTIVATEThe freely downloadable applets the user register with hisexisting social media accounts.
Roster parses the data fromthe chosen profile for sportingkeywords and suggests a choiceof activities. These will form theuser's basic filter.
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CONNECTThe app's main screen showsa listing for the user's favouredsporting activities, ranked forrelevancy based on her preferences.
The entries show the time, placeand type of sporting activity thatusers are looking to engage in.With one click users can openthe specific event and with anotherregister their interest.
A simple switch lets the user limitthe entries to his group of chosen'friends'.
HOW DOES IT WORK?
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FEEDBACKA short while after an agreed eventhas concluded, Roster promptsthe user for rating and commentary.
As profiles aggregate these, users'choice in partners becomes informedand their plans dependable.
With the community growing,no-one will have to kick aroundby themselves!
HOW DOES IT WORK?
OUR USER CORE
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SPORT LOVERS, RESIDING IN CITIES WITH A POPULATION OF 1M AND MORE
1 700 000
24-35AGE GROUP MONTHLY EXPENDITURE
ON SPORTING ACTIVITIES
14 000ARE RESIDENTIN MOSCOW
50 %
ACCORDING IHRSA
REACHING THE USERS
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KEY ADVERTISING CHANNELS:
PRINT PUBLICATIONSFEATURE ARTICLES IN LIFESTYLE AND SPORTING MAGAZINES
(Men’s Health, Cosmopolitan и другие)
FEATURINGAPPLE iTUNES STORE, GOOGLE PLAY
SPORTS EVENT CO-PROMOTIONBANNERS, MENTIONS AND MEDIA PRESENCE
FOR LOCAL PROFESSIONAL AND AMATEUR EVENTS
MONETIZATION
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AFFILIATE LINKS
$0.07 per clickCTR 40%
b2b
BRANDEDACCOUNTS
b2b
$0.02 per mile $50 per fitness club
BANNER ADS
b2b
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PREMIUMACCOUNTS
TRAINERACCOUNTS
b2c b2c
$3 per month,4% expectedconversion
$3 per month,2% conversion
MONETIZATION
COMPETITION
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Match.comBadoo
Foursquare, Swarm
RunkeeperStrava
No direct competitors, similar functionalityis currently spread across different apps
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ROSTER
Roster will bring clubs and interest groups to mobile
MAIN STAGES
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SEPTEMBER OKTOBER NOVEMBER DECEMBERPRE-PRODUCTION• Technical specification
• Early mockups
• Development planning
PRE-ALPHA• 80% of the UI design
complete
• Key screens consolidatedin a prototype
• Test aggregationof venue data
ALPHA• 30% of the screens
functional
• UI design complete
• Populating the venuedatabase
• 100% of the screensfunctional
• Ranking and matchingalgorithms tested
JANUARY FEBRUARY MARCH APRILPRE-BETA• Monetization enabled
• Advertiser's interfacefunctional
• Pre-beta release
BETA• Premium profiles added
• Algorithms adapted forpremium rankings
• Audience teasing via SMM
PRE-RELEASE RELEASE• Beta testing and bugfixing
• Finishing touches
• Audience warm-up andinvites
• Launch
• Stability monitoring
• Event co-promotionand print articles
• On-the-fly bugfixing(hopefully not!)
2014
2015
START
FINISH
THE TEAM
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Management
2persons
Design
1person
iOS development
3persons
Android development
2persons
QA
1person
System administrator
1person
The development team
Pavel Liskin
СЕО
Sergey Podshivalin
СТО
experience:Vedomosti (leading Russian business daily),
Media Markt
experience:iTunes in Russia
Artem Lazurenko
COO
experience:Control Risks,
London School of Economics