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PresentsSocial Media for Business

Presented by Steve Montague smontague@connectuscanada.com

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USERNAME PASSWORD

Social Media Accounts

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Social Media Value Chain

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Who is using Social Media?

Courtesy of http://www.forrester.com/Groundswell/profile_tool.html

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Social Media Schedule(Advanced)

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAYLinkedin: • Add more Connections • Update Status • Add Event

Linkedin: • Comment on updates • Join a Group

Linkedin: • Add more Connections • Update Status • Add Event

Linkedin: • Respond to invitations • Update Status

Linkedin: • Comment on updates • Join a Group

Blog • ReTweets • Find Content to Share

Blog • Google Alerts

Blog • Write Blog • Comment on Other Blogs

Blog • Google Alerts

Blog • Write Blog • Comment on Other Blogs

Twitter • Retweets • Find Content to Share

Twitter • Search Similar • Follow New

Twitter • Retweets • Find Content to Share

Twitter • Hootsuite • Find Content to Share

Twitter • Search Similar • Follow New

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Social Media Schedule(Basic)

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAYLinkedin: • Comment on updates • Join a Group

Linkedin: • Respond to invitations • Update Status

Blog • Write Blog • Find Content to Share

Blog • Google Alert • Comment on Other Blogs

Blog • Comment on Other Blogs

Twitter • Search Similar • Follow New

Twitter • Hootsuite • Find Content to Share

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LinkedIn Strategy

• Used to build a network of Professional Contacts

• Join Special Interest Groups

• Keep network updated on your Interests /Activities

• Seek input from your Network

• Share Relevant / Timely information with your Network

• Use LinkedIn for connecting to Business Professionals

• B2B – Business to Business

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Develop your network through LinkedIn Groups

• Connect with members of your group “Send Message”

• Improve your visibility - get seen by others

• Initiate Discussions

• Respond to Discussions

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Edit Profile

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INBOX

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Network Statistics

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Network Statistics

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Advanced Search

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Groups

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Google Alert Strategy

Pick 3-5 Topics you are interested in or currently working on.

EG

A) eHealth

B) Aging in place

C) Primal Fusion

D) Send Out Cards

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Sample Google Alert Email

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Google Alerts

1) Move Mouse to top Right Corner to Reveal Additional Menu’s

2) Click on Sign in

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Create a Google Account

Click Here to Create an Account

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Access your Google Account

To access your accountClick on Google and then Google Account Settings

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Now click on Alerts

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Set up your Alert

Each alert will instruct Google to send you an email with all the news, blogs Video and Groups updates related to your alert Search Terms.

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Glossary of Terms

LinkedIn– Invitation - a request to join a network.– InMail - direct email message to someone in your network without

exposing their email address (premium service).

– 1st Degree Connections – People you know directly on a personal or professional level.

– 2nd Degree Connections – Connections to each of your 1st degree connections that you are not directly linked to.

– 3rd Degree Connections – Connections to each of your 2nd degree connections that you are not directly linked to.

– Recommendations – Comment written to recommend a colleague you know.

– Status Message – Update your network daily with what you are working on or information you may need.

– Answers – an area that allows for questions to be posted so that experts in your network can provide answers.

Questions?

Review