Student-Bay We are Amazon for the student community

Traction Oyedola O (SU President at QMUL) “A great idea and something that the student community will be receptive too”

Sara T (Masters student at QMUL) “Hurry up and create this! I’ve got tons of things to upload”

Carolina M (VP of Education at QMUL)“ A really exciting concept, something that students need.”

Average number of acquisitions a month: 48

ProblemGraduating students leave university with items they no longer need

but are difficult to dispose of.

Current students need to buy expensive course materials to complete their study.

These two student groups cannot communicate with one another effectively, this results in a waste of their collective

resources.

SolutionStudent-Bay has built an online e-commerce platform exclusively for students.

Students can effectively communicate and complete mutually beneficial transactions on one easy to use platform.

Product

Homepage Product Page

Messenger Complete transaction

Key Selling PointStudents can use the messenger and meet-up functions to complete transactions quickly and with cash.

This is suitable for the student lifestyle as students often need course materials very quickly and prefer to be paid immediately.

Revenue ModelYear 1

Revenue per student: £1.30Year 2

Revenue per student: £3.42

1st year12101.2

40035

1st Year

Banner Adverts Subscription

73786.7

208545

2nd Year

Banner Adverts Subscription

Marketing Strategy3 pronged approach

• Type 1- Word of mouth• Type 2- Traditional forms of advertising and marketing• Type 3 – Online marketing and social media

“84% of Millennials WOM impressions are as a result of offline conversations”

Team• Reshmi Kashyap – Taken Student-Bay from the idea stage to

the Minimum Viable Product stage. Created connections with the Student Union and societies of major London institutions.

•Mansze Yeung – She has increased Student-Bay’s twitter presence to over 600 and as a current student within LSE can use connections to further spread awareness.

Costs

£40,000

£20,000

£75,000

£10,000

£3,000

£15,000

Costs 1st Year

Marketing Budget Product Development Staff Salaries Office Space Equipment Contingency

Costs: £165,000Students: 40,000

CompetitionE-Commerce Paid Service E-Commerce Free Services

Retail Shops

Amazon GumtreeSell Student Stuff.com

John Smith’s Student Store

“Be Part of A Helpful Student Community”

www.student-bay.com