Post on 29-Jul-2020
Social media and libraries:a perfect fit
Phil Bradleyhttp://www.philb.com
What IS social media?
• What does the phrase mean to you?
• What words come into your mind when we use the phrase?
• What resources do you think of?
Statistics• Global active internet use totals
3.175 billion, 50% of the worlds population
• Social media has 2.206 billion active users – 30%
• 3.734 unique mobile users, 51% of worldwide penetration
• Social media users have risen by 176,000,000 in the last year
Just to push the point home
• In 2010, Eric Schmitt, former CEO of Google said “Every 2 days we create as much information as we did from the dawn of civilization up until 2003″.
Benefits and concerns
• What are the benefits?
• What are the concerns?
• What issues need to be addressed?
What are some of the tools?
• An overview of some of the tools that are available
• Examples of what other organisations are doing
What other information services are doing
Netvibes
Blogs
Tumblr
Edinburgh Libraries
Google +
Orkney Library and Archive
Manchester Libraries
YouTube
YouTube live streaming
Google Hangouts
Periscope
Twitter Library List Members
Flickr
Slideshare
Vine
Snapchat
• Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest growing messaging app in 2014
• 15% of all teenagers worldwide use Snapchat, and in the UK it’s 39%
• 70% of college students post to Snapchat at least once a day
• Major brands are already using it
http://www.adweek.com/socialtimes/why-snapchat-should-be-the-inseparable-addition-to-social-media-strategies/616525
University of Michigan
Paper.li
Scoop.it
Learni.st
Podcasts
Augmented reality
URLs• Netvibes www.netvibes.com• Blogs – search Google for subject and add ‘blog’ as a search
term• Tumblr https://www.tumblr.com• Tales of one city https://talesofonecity.wordpress.com/• G+ https://plus.google.com• Facebook www.facebook.com• YouTube www.youtube.com• Google Hangouts https://hangouts.google.com• Periscope https://medium.com/@periscope• Twitter www.twitter.com
https://twitter.com/Philbradley/lists• Pinterest https://www.pinterest.com/• Flickr www.flickr.com
• Slideshare www.slideshare.net/• LinkedIn www.linkedin.com• Instagram https://instagram.com/• Vine https://vine.co/• Snapchat www.snapchat.com• Paper.li www.paper.li• Scoop.it www.scoop.it• Learni.st www.learni.st
So why are they doing it?
• Promote and market their services• Go to where the conversations are• To encourage collaboration between the library and its members
• To reach out to potential members• Increase the use of library collections• Build a sense of community with users and other institutions
Some of the advantages
• Cheap• Doesn’t need much training• It’s a fast and effective way to communicate• Better engagement and collaboration with members
• Increase use of the library and its contents• Involves the staff• Better outreach
Some of the challenges
• It can take time• Getting ‘the voice’ right• Need to work hard to maintain engagement• External factors such as connectivity may cause issues
• You have to trust your staff• You will get some things wrong
Keep in touch!
• http://www.philb.com• philb@philb.com• http://www.philbradley.typepad.com• https://www.facebook.com/philipbradley