Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat •...

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Social media and libraries: a perfect fit Phil Bradley http://www.philb.com

Transcript of Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat •...

Page 1: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Social media and libraries:a perfect fit

Phil Bradleyhttp://www.philb.com

Page 2: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

What IS social media? 

• What does the phrase mean to you?

• What words come into your mind when we use the phrase?

• What resources do you think of?

Page 3: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Statistics• Global active internet use totals

3.175 billion, 50% of the worlds population

• Social media has 2.206 billion active users – 30%

• 3.734 unique mobile users, 51% of worldwide penetration

• Social media users have risen by 176,000,000 in the last year

Page 4: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest
Page 5: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Just to push the point home

• In 2010, Eric Schmitt, former CEO of Google said “Every 2 days we create as much information as we did from the dawn of civilization up until 2003″.

Page 6: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Benefits and concerns

• What are the benefits?

• What are the concerns?

• What issues need to be addressed?

Page 7: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

What are some of the tools? 

• An overview of some of the tools that are available

• Examples of what other organisations are doing

Page 8: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest
Page 9: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest
Page 10: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

What other information services are doing

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Netvibes

Page 12: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Blogs

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Tumblr

Page 14: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Edinburgh Libraries

Page 15: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Google +

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Facebook

Page 17: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Orkney Library and Archive

Page 18: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest
Page 19: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Manchester Libraries

Page 20: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest
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YouTube

Page 22: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

YouTube live streaming

Page 23: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Google Hangouts

Page 24: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Periscope

Page 25: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Twitter

Page 26: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Twitter Library List Members

Page 27: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Pinterest

Page 28: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Flickr 

Page 29: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Slideshare

Page 30: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Pinterest

Page 31: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

LinkedIn

Page 32: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Instagram

Page 33: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Vine

Page 34: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Snapchat

• Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest growing messaging app in 2014

• 15% of all teenagers worldwide use Snapchat, and in the UK it’s 39%

• 70% of college students post to Snapchat at least once a day

• Major brands are already using it

http://www.adweek.com/socialtimes/why-snapchat-should-be-the-inseparable-addition-to-social-media-strategies/616525

Page 35: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

University of Michigan

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Paper.li

Page 37: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Scoop.it

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Learni.st

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Podcasts

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Augmented reality

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URLs• Netvibes www.netvibes.com• Blogs – search Google for subject and add ‘blog’ as a search 

term• Tumblr https://www.tumblr.com• Tales of one city https://talesofonecity.wordpress.com/• G+ https://plus.google.com• Facebook www.facebook.com• YouTube www.youtube.com• Google Hangouts https://hangouts.google.com• Periscope https://medium.com/@periscope• Twitter www.twitter.com

https://twitter.com/Philbradley/lists• Pinterest https://www.pinterest.com/• Flickr www.flickr.com

Page 42: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

• Slideshare www.slideshare.net/• LinkedIn www.linkedin.com• Instagram https://instagram.com/• Vine https://vine.co/• Snapchat www.snapchat.com• Paper.li www.paper.li• Scoop.it www.scoop.it• Learni.st www.learni.st

Page 43: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

So why are they doing it?

• Promote and market their services• Go to where the conversations are• To encourage collaboration between the library and its members

• To reach out to potential members• Increase the use of library collections• Build a sense of community with users and other institutions

Page 44: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Some of the advantages

• Cheap• Doesn’t need much training• It’s a fast and effective way to communicate• Better engagement and collaboration with members

• Increase use of the library and its contents• Involves the staff• Better outreach

Page 45: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Some of the challenges

• It can take time• Getting ‘the voice’ right• Need to work hard to maintain engagement• External factors such as connectivity may cause issues

• You have to trust your staff• You will get some things wrong

Page 46: Phil Bradley - WordPress.com...Flickr Slideshare Pinterest LinkedIn Instagram Vine Snapchat • Median age of 18, majority of users 13‐25 • 200 million average monthly users, fastest

Keep in touch!

• http://www.philb.com• [email protected]• http://www.philbradley.typepad.com• https://www.facebook.com/philipbradley