PUTTING SOCIAL MEDIA TO WORK:PERSONAL BRANDING AND YOUR CAREER

A M A N D A C L A Y P O W E R S

V I R T U A L R E F E R E N C E P R O J E C T M A N A G E R

S O C I A L M E D I A L I B R A R I A N

M I S S I S S I P P I S T A T E U N I V E R S I T Y L I B R A R I E S

A P R I L 5 , 2 0 1 2

SOCIAL MEDIA = THE NEW RÉSUMÉ???

YES!andSort of…

FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU

FACT: YOUR REPUTATION MATTERS

75% of companies have policies that require review of reputational data

79% of recruiters and HR professionals are looking

Crosstab Market Research Report for Microsoft January 2010

Mashable.com 2012

Reppler.com 2011

Crosstab Market Research Report for Microsoft January 2010

FACT: THERE ARE SOME PROBLEMS

FACT: YOU CAN TAKE ADVANTAGE OF THIS• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+ • Create a Public View on Facebook• Create a Professional Twitter Account• Consider a Personal Website • Get SEO to Work for You

“SUPER SOCIAL” JOB SEEKERS GETTING JOB REFERRALS BY NETWORK

43% from LinkedIn

32% from Twitter

25% from Facebook

Marketwire.com 2011

FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA

18.4 Million Americans credit

10.2 Million Americans credit

8.0 Million Americans credit

Marketwire.com November 2011

FACT: SOCIAL MEDIA CAN GET YOU A JOB (MAYBE)

PersonalityProfessional qualificationsCreativityCommunication skillsWell-rounded Comments from others

2009 Harris Interactive Study for CareerBuilder.com

FACT: YOU CAN MAKE IT WORK FOR YOU

CLEAN IT UP—TOOLS ARE OUT THERESocioclean.com Free in part Facebook and Twitter IDs from Specialized Dictionary Targeted removal of individual problems Needs to be Customized Can be slow

Exfoliate app for Android (FB) Free Can be slow Only for Android Removes by time period or or type

FACT: YOU CAN DO IT YOURSELFFacebook Clean up TimelineMake Friend Lists Adjust Privacy Settings

Twitter Make Twitter PrivateObscure Your Name/HandleGo Through By TweetCreate a Professional Twitter Accout

LinkedIn -- Shouldn’t need to!

FACT: IT’S NOT JUST HIRING EITHER

24% have disciplined an employee for activity on social networks

25% are actively monitoring activity

40% are passively monitoring activity

Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.

FREEBIE: IT’S MORE THAN JUST SOCIAL MEDIAEmployers Disregard Candidates Because of Email ContentCandidate used emoticonsCandidate used text language in an email or job application

Email Still Matters

2009 Harris Interactive Study for CareerBuilder.com

SO WHAT IS THE NEXT STEP?

Your Online Presence IS Your Interview

FACT: YOU CONTROL YOUR IMAGE

• Pick a Brand Name for Yourself & Create an Email Account

• Start Using It and Show Off Your Talent(s)• Google Plus• LinkedIn

• Investigate Your Industry• Twitter• Facebook

• Pick Your Move• Add Social Media That Works for You• Demonstrate Expertise• Network

CITED

Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009.

Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.

Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com

Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010.

Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/. January 2012

Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers-successfully-1587676.htm. November 2011

QUESTIONS? LET’S TALK.Amanda Clay PowersAssistant Professor

Virtual Reference Project Manager

Social Media / Business / Agriculture

Mississippi State University Libraries

apowers@library.msstate.eduGtalk: amandaclaypowers

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