Personal branding for BIS 3233
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Transcript of Personal branding for BIS 3233
PUTTING SOCIAL MEDIA TO WORK:PERSONAL BRANDING AND YOUR CAREER
A M A N D A C L A Y P O W E R S
V I R T U A L R E F E R E N C E P R O J E C T M A N A G E R
S O C I A L M E D I A L I B R A R I A N
M I S S I S S I P P I S T A T E U N I V E R S I T Y L I B R A R I E S
A P R I L 5 , 2 0 1 2
SOCIAL MEDIA = THE NEW RÉSUMÉ???
YES!andSort of…
FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU
FACT: YOUR REPUTATION MATTERS
75% of companies have policies that require review of reputational data
79% of recruiters and HR professionals are looking
Crosstab Market Research Report for Microsoft January 2010
Mashable.com 2012
Reppler.com 2011
Crosstab Market Research Report for Microsoft January 2010
FACT: THERE ARE SOME PROBLEMS
FACT: YOU CAN TAKE ADVANTAGE OF THIS• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+ • Create a Public View on Facebook• Create a Professional Twitter Account• Consider a Personal Website • Get SEO to Work for You
“SUPER SOCIAL” JOB SEEKERS GETTING JOB REFERRALS BY NETWORK
43% from LinkedIn
32% from Twitter
25% from Facebook
Marketwire.com 2011
FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA
18.4 Million Americans credit
10.2 Million Americans credit
8.0 Million Americans credit
Marketwire.com November 2011
FACT: SOCIAL MEDIA CAN GET YOU A JOB (MAYBE)
PersonalityProfessional qualificationsCreativityCommunication skillsWell-rounded Comments from others
2009 Harris Interactive Study for CareerBuilder.com
FACT: YOU CAN MAKE IT WORK FOR YOU
CLEAN IT UP—TOOLS ARE OUT THERESocioclean.com Free in part Facebook and Twitter IDs from Specialized Dictionary Targeted removal of individual problems Needs to be Customized Can be slow
Exfoliate app for Android (FB) Free Can be slow Only for Android Removes by time period or or type
FACT: YOU CAN DO IT YOURSELFFacebook Clean up TimelineMake Friend Lists Adjust Privacy Settings
Twitter Make Twitter PrivateObscure Your Name/HandleGo Through By TweetCreate a Professional Twitter Accout
LinkedIn -- Shouldn’t need to!
FACT: IT’S NOT JUST HIRING EITHER
24% have disciplined an employee for activity on social networks
25% are actively monitoring activity
40% are passively monitoring activity
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
FREEBIE: IT’S MORE THAN JUST SOCIAL MEDIAEmployers Disregard Candidates Because of Email ContentCandidate used emoticonsCandidate used text language in an email or job application
Email Still Matters
2009 Harris Interactive Study for CareerBuilder.com
SO WHAT IS THE NEXT STEP?
Your Online Presence IS Your Interview
FACT: YOU CONTROL YOUR IMAGE
• Pick a Brand Name for Yourself & Create an Email Account
• Start Using It and Show Off Your Talent(s)• Google Plus• LinkedIn
• Investigate Your Industry• Twitter• Facebook
• Pick Your Move• Add Social Media That Works for You• Demonstrate Expertise• Network
CITED
Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009.
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com
Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010.
Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/. January 2012
Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers-successfully-1587676.htm. November 2011
QUESTIONS? LET’S TALK.Amanda Clay PowersAssistant Professor
Virtual Reference Project Manager
Social Media / Business / Agriculture
Mississippi State University Libraries
[email protected]: amandaclaypowers
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