What is Paid Advertising

Presented by Mohammed Azharuddin

Digital Marketing Trainer

Agenda

• What is Paid Marketing

• Paid Marketing Industry Statistics

• Paid Marketing Strategies

• Major Players in Market

• Types of Payment Models

What is Paid Marketing ?

• It is a marketing strategy to generate traffic to site using Paid Ads on Search Engines, External Websites and Mobile Apps.

• Paid Marketing is classified as

– Direct Marketing Campaign

– Branding Campaign

Digital Ads Spend

US Media Markets 2013 Vs. 2018

Traditional Advertising Spend in India

Digital Advertising in India

Paid Marketing Strategies

Pay Per Click (PPC)

Shopping Ads

Display Ads

Mobile Marketing

Video Marketing

Remarketing

Ad Formats

Market Share

Company 2014Google 40.8%

Facebook 8.2%

Microsoft 5.7%

Yahoo 5.4.%

IAC 2.3 %

AOL 2.1 %

http://iac.com/brands

Payment Models

• Cost Per Click [CPC]

• Cost Per Mille [CPM]

–Mille in Latin means Thousand

• Cost Per View [CPV]

• Cost Per Acquisition [CPA]

Advertising Networks

• Google Adwords

• Bing Ads

• Facebook Ads

Thankyou

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