Paid Advertising : All about PPC, SEM and Paid Ads
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What is Paid Advertising Presented by Mohammed Azharuddin Digital Marketing Trainer
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Transcript of Paid Advertising : All about PPC, SEM and Paid Ads
What is Paid Advertising
Presented by Mohammed Azharuddin
Digital Marketing Trainer
Agenda
• What is Paid Marketing
• Paid Marketing Industry Statistics
• Paid Marketing Strategies
• Major Players in Market
• Types of Payment Models
What is Paid Marketing ?
• It is a marketing strategy to generate traffic to site using Paid Ads on Search Engines, External Websites and Mobile Apps.
• Paid Marketing is classified as
– Direct Marketing Campaign
– Branding Campaign
Digital Ads Spend
US Media Markets 2013 Vs. 2018
Traditional Advertising Spend in India
Digital Advertising in India
Paid Marketing Strategies
Pay Per Click (PPC)
Shopping Ads
Display Ads
Mobile Marketing
Video Marketing
Remarketing
Ad Formats
Market Share
Company 2014Google 40.8%
Facebook 8.2%
Microsoft 5.7%
Yahoo 5.4.%
IAC 2.3 %
AOL 2.1 %
http://iac.com/brands
Payment Models
• Cost Per Click [CPC]
• Cost Per Mille [CPM]
–Mille in Latin means Thousand
• Cost Per View [CPV]
• Cost Per Acquisition [CPA]
Advertising Networks
• Google Adwords
• Bing Ads
• Facebook Ads
Thankyou
Visit www.webtrainings.in to learn Digital Marketing Strategies
Call us on +91 9052425444
