Paid Social AdsPortfolio:

Creative SamplesTHE CLIENTPAID SOCIAL

For a sports medicine brand like DonJoy Performance, customer loyalty

and retention is incredibly important. They wanted more leads but had

low engagement across their social media channels. The client's main

objective was to strengthen their brand image and become more

efficient in their social media marketing.

Creative SamplesSTRATEGYPAID SOCIAL

Traffic to site: clicks to websiteEngagement: likes, shares, comments, reach and impressionsNew Followers   

KPIs:

Working with a relatively limited budget and creative assets, our priority was to turn online users into brand advocates, increase engagement across social channels, and drive traffic to DonJoy Performance's website.

GOAL:

Creative SamplesORGANIC SOCIALTACTIC #1: 

Promoted organic posts to boost awareness and engagement amongst fans, friends of fans, competitors, lookalike audiences, and relevant interest groups 

Creative SamplesPRODUCT HYPETACTIC #2:

Launched paid social campaigns to introduce new products targeted around sport seasons, competitive leagues, retailers, popular sport brands + affinities, injuries and recovery interests

Creative SamplesAD COPY + CREATIVETACTIC #3:

Continually optimized ad copies and creatives, targeting specific demographics to ensure that each ad content was relevant to the user

Creative SamplesADVOCATESTACTIC #4:

Activated brand ambassadors and cross-promoted sponsored athletes to maximize reach

Creative SamplesRESULTSPAID SOCIAL

The Facebook campaigns served 7.8 million impressions from July to

October 2016. We gained 13.3K followers across social with 321K

people liking, sharing, and commenting on posts.

Paid social efforts drove 96,821 website visits with social traffic in

particular increased by 806% in July. Ads yielded an average of 1.2% CTR

and a low $0.36 CPC. Overall, brand awareness campaigns made up 37%

of total website visits in Q3.

Website Visits  

96.8K Facebook Impressions 

7.8MNew Followers 

13.3K Post Engagements

321K

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CLIENTSPORTFOLIO