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Internet marketing is highly booming form of marketing. All business organizations irrespective of small and large are dedicating large amount of costs in terms of time and money into internet marketing. A large percentage of the marketing plan of business organizations is dedicated to Internet marketing.

PPC Advertising An Internet Marketing Strategy

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Working of PPC 

The first step under this is to do a keyword research. you would need to bid for these keywords. When a user searches with a search term that matches the keyword you have bid, the search results would show an advertisement of your website. If the user clicks on the link to your website, you need to pay based on the rate that you have bid for the keyword that gave up the search result. The cost of the keyword here would depend on the competitiveness of the keyword.

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Keyword Research 

  It is important to understand how exactly keyword research is done. website owners go with words that they think are relevant with respect to the content of their website. For keyword research a number of tools are available online.  Under keyword research it is more about the quality of the keyword than the quantity.

 

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Tracking in PPC campaigns

Which keywords are most suitable for your business, product or brand? Which search engine provides you the most results? What is the rate of conversion? Which country is the maximum traffic coming from? Which pages do they mostly view? What is the average number of visitors from a particular search engine? What is the average rate of visitor’s day wise? Are the visitors more on specific occasions?

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Our Contacts

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