NUTS & BOLTS:14 Tips to Improve Your B2B

Social Media

LinkedIn keeps growing

As of August 2013 has 238 Million Members.

That’s a 37% increase in the last 12 months

TIP 1

Your professional headline is the most important part of your LinkedIn profile.

TIP 2

Get a professional head shot for your LinkedIn profile.

TIP 3

Add some rich media to make you LinkedIn profile more visually interesting.

I have had over 250 Northern California business people attend my social media training workshops. My training style is hands-on and my training philosophy is to provide practical strategies and tactics that will help my students achieve their goals. I offer training classes at my office or yours, and I’m available to travel to conferences and conventions.

TIP 4

Check LinkedIn Search to make sure you rank for your important keywords.

Advice - Status – Content - Ideas – Clients - Traffic - Opportunities

• Don’t spam groups• Do Read the rules and observe how other

members interpret them• Enough people flagging your content will make it

difficult for you to post in ANY group

TIP 5

Don’t Spam your LinkedIn groups.

List Your Products and ServicesUse a unique graphic for each product and serviceGet RecommendationsLink to a Landing Page

TIP 6

Recommendations for your Services and Products is the most powerful part of your LinkedIn Company Page.

How to Grow Your Company Followers• Post interesting content and updates• Leverage your employees• Add Follow Us badge on your website• Target via Advertising

TIP 7

Try advertising to a targeted audience to extend your reach.

Benefits of Upgrading Your LinkedIn Account• See Everyone who’s looked at your profile• Research using Advanced Targeting• Send more inmails

TIP 8

Long Pinterest pins are better than short wide pins.

• Infographics• Ebooks• Inspiration

• Show Company Culture• Show Community Involvement• Show Testimonials/Fans• Repurpose content from other social profiles• Drive Traffic Back to Your Website

TIP 9

Use great titles and include your contact info on every Pinterest board.

TIP 10

Watermark your photos so people can find you if they want to do business with you.

TIP 11

Use good descriptions and sometimes your pins can go viral.

TIP 12

Pinterest is visual, so Using interesting visuals is essential.

TWITTER B2B

The Media isOn Twitter

TIP 13

Use Twitter to connect with the Press and community leaders.

• TV and Twitter

TWITTER IPO

• Twitter and the NFL

• Twitter went from 1 million to 12 million users in a 6 month period. Was it the Oprah affect?

TIP 14

Get Going on Twitter.

Beginners to Advance, call me for• Social Media Check Up• Corporate Training• Amplify Service• Yelp & other Reputation Management

Issues• SEO• Social Media Strategy

Julie GallaherGet on the Map2572 21st Street

Sacramento, CA 95818916-265-2521

julie@getonthemap.us

http://linkd.in/HBQ331http://linkedin.com/in/juliegallaherhttp://pinterest.com/juliemarghttp://pinterest.com/getonthemaphttp://twitter.com/juliegallaherhttp://twitter.com/getonthemap

Let’s Connect

• Please let me know (good or bad) what you think of this class.

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• Or by email• julie@getonthemap.us

• http://jobspapa.com/distance-paper-airplanes.html• http://www.archdaily.com/216844/infographic-wom

en-in-architecture/

• http://www.govloop.com/profiles/blogs/51-2-twitter-best-practices-infographic-twitter-political-hall-of

• http://blog.bazaarvoice.com/2011/12/01/let-them-play-how-twitter-saved-the-nfl-season-2/

• http://powerformula.net• http://blog.linkedin.com/2013/10/03/a-picture-is-wo

rth-a-thousand-words-make-your-linkedin-profile-shine-slideshow/