Transcript of Music Video Institutions
- 1. Music video institutions are companies who help produce and
fund music videos for their signedmusic artists, in which we as an
audience watch these music videos nearly everyday as we
areintrigued to see what new music videos are starting trends on
YouTube.In this PowerPoint, I will be giving case study on the
following music video institutions: = EMI Music = Sony Music =
Universal Music Group = Warner Music Group
- 2. EMI Music is one of the worlds leading music companies, as
it home to some of the most successful and wellknown recording
artists. Through their own companies and network of licensees, EMI
are able to serve theirartists, consumers and partners all over the
world.EMI Music brings artists and fans together by driving action
and creating value wherever music is to beexperienced. Their record
labels include Angel, Astralwerks, Blue Note, Capitol, Capitol
Latin, Capitol RecordsNashville, EMI Classics, EMI CMG, EMI Records
Nashville, Manhattan, Parlophone, Virgin Classics and
VirginRecords. Artists that are signed to EMI include Lily Allen,
Bat For Lashes, The Beatles, Beastie Boys, LukeBryan, Coldplay,
Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones,
Lady Antebellum, MassiveAttack, Kylie Minogue, Katy Perry, Pink
Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie
Tempah,Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie
Williams.EMI Music provides EMIs list of artists as well as
independent labels and artists with a global menu ofcommercial
services and seamless access to expanding range of revenue streams
and business models,including digital and physical distribution,
sales, press and promotion, marketing, licensing, synch,
brandpartnerships, live recordings and merchandising.
- 3. Sony Music Entertainment Inc, provides music labels and
recordings of artists and international superstars. SonyMusic
Entertainment Inc, was formerly known as Sony BMG Music
Entertainment and changed its name to SonyMusic Entertainment Inc,
in October 2008. The company was founded in 2004 and is
headquartered in NewYork. It offers hip hop, country, classical,
gospel, pop and rock archival recordings and labels.Sony Music is
one of the worlds most well known music companies, as it includes
ownership and distributionover music companies such as Arista
Records, Columbia Records, Epic Records, J Records, Jive Records,
RCAVictor Records, RCA Records, Legacy Recordings, Sonic Wave
America and others.Sony Musics featured artists include Avril
Lavigne, Beyonce, Britney Spears, Chris Brown, Foo Fighters,
FosterThe People, Glee, Jackie Evancho, Pitbull, Sade, Shakira,
Willow Smith and many others, who have all becomemusic
superstars.Sony Music has a worldwide distrbution access for music
artists who went to be well-known around the globe,this consists of
artisst promoting their music in different countries around the
world to attract a good fan-base thatwill mainly stick behind them
throughout their career.
- 4. Universal Music Group (UMG) is the worlds largest music
content company with market leading positions, inrecorded music,
music publishing and merchandising.The recorded music business
discovers and develops recording artists and then markets and
promotes tehirmusic across a wide array of formats and platforms.
Universal Music Groups publishing company, UniversalMusic
Publishing Group, discovers and develops songwriters, in which they
own and administer copyrights tomusical compositions for use in
recordings , public performances and related uses such as films
andadvertisements (through television, radio, posters, billboard
and many more). UMGs merchandising company,Bravado, sells artist
and music branded products by multiple sales point such as fashion
retail, live performancesand the internet. UMGs list is comprised
of artists covering the full music spectrum around the world,
makingUMG the leader in both international and local repertoire.
Artists that are signed to UMG throughout the worldinclude North
American Artists such as Akon, Mary J. Blige, Sheryl Crow, Busta
Rhymes, Mariah Carey, JustinBieber, Nicki Minaj, Nelly, Jennifer
Lopez, LMFAO and many more. European Artists include Duffy,
BryanAdams, Adele, Taio Cruz, Cheryl Cole, Mumford and Sons,
Florence + The Machine and many more. AsianPacific Artists include
Vanessa Amorosi, Sa Dingding, Karen Mok, Will Pan, Alan Tam, Jacky
Cheung, BernardFanning and many more.
- 5. For its wide list of new stars and legendary artists, Warner
Music Group is the home to a collection of the bestknown record
labels in the music industry, which includes Asylum, Atlantic,
Cordless, East West, Elektra,Nonesuch, Reprise, Rhino, Roadrunner,
Rykodisc, Sire, Warner Bros and Word, as well as
Warner/ChappellMusic, one of the worlds leading music publisher,
with a catalogue of more than one million copyrightsworldwide.WMG
comprises an array of businesses aimed at helping artists achieve
long-term creative and financialsuccess by providing consumers with
the highest quality music content available. WMG is engaged in
therecorded music business (including artist services) and the
music publishing business. Its also a leadingcompany in national
and international repertoire that operates through numerous
international affiliates andlicenses in more 50 countries.Warner
Music Groups artists include James Blunt, Paramore, T.I, EmmyLou
Harris, Kid Rock, Plan B, JoshGroban, B.o.B, Estelle, Bruno Mars,
Janelle Monae and many more.These artists have become extremely
successful through the guidance of Warner Music Group, in which
most ofthese artists have published their music to a worldwide
audience.