Post on 19-Mar-2017
2017 Local Search Ranking Factors Survey Results
Darren ShawFounder, Whitespark@DarrenShaw_
Data Aggregator
Study
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Thank you,David Mihm
Definitions
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GMB ListingDefinitions
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GMB ListingDefinitions
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GMB Landing PageDefinitions
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Local PackDefinitions
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Local ABC PackDefinitions
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Local Snack PackDefinitions
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REMEMBER
“If you want a snack, look to the snack pack”
Local Sponsored PackDefinitions
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Local FinderDefinitions
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Changes Madeto the Survey
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Foundational Factorsvs
Competitive Difference Makers
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Impact of the Possum Update
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Encouraging More Comments
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Factors Dropped&
Factors Added
Survey Structure
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Thematic Ranking Signals01
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Specific Ranking Factors in Local Pack/FinderandLocal Organic Results
Foundational vs Competitive Ranking Factors03
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Impact of the Possum Update
Negative RankingFactors05
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Results & Observations
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Increasing Importance
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Decreasing Importance
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Physical Address in City of Search is now the #2 Local
Search Ranking Factor
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Drumroll please…
The New #1 Local Search Ranking Factor
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Proximity of Address to the Point of Search
Proximity of Address to the Point of Search
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Proximity of Address to the Point of Search
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Proximity of Address to Centroid?
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Proximity of Address to Centroid?
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Proximity of Address to Centroid?
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#1 #2 #3
New Citation Factors
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Consistency ofStructured Citations
Consistency onPrimary Data Sources
Consistency onTier 1 Sites
Consistency onTier 3 Sites
Consistency onTier 4 Sites
X
New Citation Factors
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Enhancement / Completeness of Citations
Presence of Business on Expert Curated "Best of"
and Similar Lists
Proper Category Associations on Aggregators and Top Tier
Citation Sources
Prominence on Key Industry-Relevant
Domains
Shifting Priorities With Citations
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Total Citation Factors in the Top 50
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2015: 72017: 10
Local SEOs Love Links
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Local SEOs Love Links
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Reviews: 45Citations: 32
GMB Factors
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So long, Description fieldWe won’t miss you
GMB Factors
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Hello Attributes!
GMB Factors
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Spamming the GMB Business Title
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Spamming the GMB Business Title
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Age of GMB Listing
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Ranked Highly by Joy and Colan
Association of Photos
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Add Business Hours
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Because Nick Neelssaid so
Impact of Possum
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Impact of Possum
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Impact of Possum
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The primary impacthas been identifyingand troubleshooting
filtered listings
Foundational Factors
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Competitive Difference Makers
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The Basics of How To Rank in Local
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Behavioral Factors
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The Future of Local Search: Entity Authority
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Tidings.com/vault/local-ranking-2020.html
The Future of Local Search: Entity Authority
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The Future of Local Search: Entity Authority
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The Future of Local Search: Entity Authority
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Thank youDarren Shaw
Founder, Whitespark@DarrenShaw_