#SMX #21C3 @danleibson @localseoguide

What Local SEO Ranking Factors Really Matter?

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Reverse Engineering Google’s Local Search Algorithm

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Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.

We also do SEO for large websites, national to local brands and agencies.

About The Company

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Andrew Shotland is a pain medication-dependent, misanthropic SEO who’s seen one too many site migrations gone bad…

Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder.

About Us

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The Quest for the Perfect Local SEO Ranking Factors

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Reverse Engineering Google’s Local Search Algorithm

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A Method To the Madness

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Reverse Engineering Google’s Local Search Algorithm

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A Method To the Madness

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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/

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Great Partners

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Reverse Engineering Google’s Local Search Algorithm

ORDINAL RANKING FACTORS

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CATEGORICAL RANKING FACTORS

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Reverse Engineering Google’s Local Search Algorithm

Huh?

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Citations

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Citations

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Links

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Links

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Reverse Engineering Google’s Local Search Algorithm

ORGANIC ALGO > LOCAL ALGO

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Reverse Engineering Google’s Local Search Algorithm

Websites Matter A Lot

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Location Location Location

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Location Location Location

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What about GMB?

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What about GMB?

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“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”

Toolbar PageRank

http://www.thesempost.com/google-removing-pagerank-from-toolbar/

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Reverse Engineering Google’s Local Search Algorithm

What may not work?

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Meta Keywords Tag?

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Meta Keywords Tag?

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So many choices, so little time!

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Prioritize Investment

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CONJOINEDTRIANGLES OF

LOCAL SEO SUCCESS

>>>

>>>

GMB

OFF-SITE LOCALLocalSEOGuide.com

WEBSITE

LINKS

RELEVANCE

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Interested in More? Check these out!

Local Search Ranking Factors Survey

Organic Search Ranking FactorsMoz

Search MetricsBacklinko

The Art of SEO 4th Edition

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Coming Soon

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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/

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