Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results

2017 Local Search Ranking Factors Survey Results

Darren ShawFounder, Whitespark@DarrenShaw_

Data Aggregator

Study

@DarrenShaw_+DarrenShaw

Thank you,David Mihm

Tidings.com

http://tidings.com/

http://tidings.com/

Definitions


GMB ListingDefinitions


GMB Landing PageDefinitions


Local PackDefinitions


Local ABC PackDefinitions


Local Snack PackDefinitions



REMEMBER

“If you want a snack, look to the snack pack”

Local Sponsored PackDefinitions


Local FinderDefinitions


Changes Madeto the Survey



Foundational Factorsvs

Competitive Difference Makers


Impact of the Possum Update


Encouraging More Comments


Factors Dropped&

Factors Added

Survey Structure


Thematic Ranking Signals01


02@DarrenShaw_

+DarrenShaw

Specific Ranking Factors in Local Pack/FinderandLocal Organic Results

Foundational vs Competitive Ranking Factors03


04@DarrenShaw_

+DarrenShaw

Impact of the Possum Update

Negative RankingFactors05


Results & Observations


Increasing Importance


Decreasing Importance



Physical Address in City of Search is now the #2 Local

Search Ranking Factor


Drumroll please…

The New #1 Local Search Ranking Factor


Proximity of Address to the Point of Search

Proximity of Address to the Point of Search


Proximity of Address to Centroid?


Proximity of Address to Centroid?


#1 #2 #3

New Citation Factors


Consistency ofStructured Citations

Consistency onPrimary Data Sources

Consistency onTier 1 Sites



X

New Citation Factors


Enhancement / Completeness of Citations

Presence of Business on Expert Curated "Best of"

and Similar Lists

Proper Category Associations on Aggregators and Top Tier

Citation Sources

Prominence on Key Industry-Relevant

Domains

Shifting Priorities With Citations


Total Citation Factors in the Top 50


2015: 72017: 10

Local SEOs Love Links


Local SEOs Love Links


Reviews: 45Citations: 32

GMB Factors


So long, Description fieldWe won’t miss you

GMB Factors


Hello Attributes!

GMB Factors


Spamming the GMB Business Title


Age of GMB Listing


Ranked Highly by Joy and Colan

Association of Photos


Add Business Hours


Because Nick Neelssaid so

Impact of Possum


Impact of Possum


The primary impacthas been identifyingand troubleshooting

filtered listings

Foundational Factors


Competitive Difference Makers


The Basics of How To Rank in Local


Behavioral Factors


The Future of Local Search: Entity Authority


Tidings.com/vault/local-ranking-2020.html

http://tidings.com/vault/local-ranking-2020.html

http://tidings.com/vault/local-ranking-2020.html

The Future of Local Search: Entity Authority


Thank youDarren Shaw

Founder, Whitespark@DarrenShaw_

Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results

Marketing

Transcript of Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results