Local ranking factors - David Mihm InsideLocal presentation
-
Upload
myles-anderson -
Category
Internet
-
view
193 -
download
0
description
Transcript of Local ranking factors - David Mihm InsideLocal presentation
11© SEOmoz, Inc. 2014
David Mihm@davidmihm
2014 Local Search Ranking Factorsmoz.com/local-search-ranking-factors
22© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
The Basics
33© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
44© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
55© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
66© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
The Interesting Stuff
77© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
88© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
???
99© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
1010© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
“Convenience Store”
Tighter radius to location of search
for generic phrases.
1111© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
“Convenience Store Portland”
Wider radius to location of search
for geomodified phrases.
1212© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
1313© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
1414© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
1515© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
Some Key Pigeon Insights
1616© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
Linda Buquet
Volatility caused by rotating datacenters.
I've been convinced for awhile now that Google is testing 2 -3
versions of Pigeon on different datacenters and is rotating
results. I say this in part, because all the Google datacenter IPs
I can find are still showing the old pre-Pigeon results and many
of the tools I use that send me screenshots or ordered pack
results are still showing the old algo ranking order as well. (As
are non US datacenters.)
1717© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
Casey Meraz
Strong domain or page authority.
Now you have local rankings from new G+ pages that have
almost no citations but do have a strong domain or page
authority. Many spammers have also taken advantage of this
linking to directory websites that are not their own to benefit
from the link juice.
1818© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
Darren Shaw
Anchor text.
If you have any doubts about the value of anchor text as a ranking
factor, check out Rand’s IMEC Lab test on anchor text. With the
introduction of the Pigeon, I believe anchor text is more important
than ever for local.
1919© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
James Svoboda
Unsophisticated update.
They don't quite know what signals to filter out and devalue to
prevent bad G+ listings from showing up.
2020© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
Miriam EllisI don't really feel any factors have actually
become less important.
The main difference as I see it is that you may be getting less
mileage than you formerly did from good practices,
particularly in those results that have narrowed to smaller
packs or have shifted to favoring directories over individual
websites.
So, work that got you high visibility in 2013
may be getting you a little less of it in 2014.
2121© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
Where We Might Be Headed
2222© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
GMB SIGNALS
SEARCHERCENTROID
BEHAVIORAL
LINKS
ON-PAGE REVIEWS
CITATIONS
Algorithmic
Evolution
2008 – 10 Pack Introduction
2012 – Stability Post-Venice
2014 – Pigeon
2323© SEOmoz, Inc. 2014© SEOmoz, Inc. 2014
2008 – 10 Pack Introduction
2012 – Stability Post-Venice
2014 – Pigeon
GMB SIGNALS
SEARCHERCENTROID
BEHAVIORAL
LINKS
ON-PAGE REVIEWS
CITATIONS
2015+ – My Prediction
Algorithmic
Evolution