MOZCON 2016My 7 tips that we can take action on today to make a difference to our marketing

TIP 1 - The Click To CallWe have this on all websites. Instead of this call to action we should have a benefit call to action. Like a dentist has features and benefits. A feature is get white teeth. A benefit is feel better about yourself. So it should say something like "Make yourself feel better 503.642.7676"

TIP 2 - Story's - Always tell a storyAlways tell a story in the beginning of your talk, training or speech. Pick one thing to emphasize and then circle back and bring up that part of the story at the end of your talk. It will help the audience remember it.

TIP 3 - Story's - the 3 components to a good storyA good story follows a set course of events. Usually it is I . Normal II. Explosion III. Back to Normal

TIP 4 - GOOGLE RANKBRAIN Google's 3rd machine learning algorithm. It is an extension of the hummingbird update. It presents rich snippets and answer boxes. It helps decide which sites are relevant for position 0

TIP 5 - Natural Language and SearchWe are heading back into natural language to search. No more dumbing down our search terms to find relevant content. Most searches contain 3-6 keywords now. This is a steady upward trend in the last 2 years since Google started testing artificial intelligence in ranking

TIP 6 - Position 0Rich Snippets or Answer Boxes make up 20% of the How do I and What do I searches. They all comprise of Tables and Lists. We don't currently have any of these on our sites. We can add them to possibly get into them and take position 0.

TIP 7 - optimize more pages This was demonstrated for PPC but would work with all pages. Take your highest traffic pages that have a high bounce rate and spend time optimizing the content and the experience of those pages. Why do they bounce? Small corrections to these pages can produce huge gains

TIP 8 - BONUS - REPUTATION MARKETINGThis is something that we do really well but this is the first time that I have heard it as a job title. They talked about get 5 stars (a cheaper Dymic) and how companies are actively trying to build their reputations online and the people doing it are reputation marketers.Companies should not do Reputation Management and should do Reputation Marketing