www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

May 1st to May 31st 2014

Fashion & Retail Brands Considered

Fans: 2,10,177

Fans: 31,35,776

Fans: 25,05,510

Fans: 21,04,504

Fans: 28,37,797

Fans: 2,53,000

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibilityFinal note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

70.2

KRDS Engagement Score

1.58

KRDS Engagement Score

1.50

KRDS Engagement Score

1.06

KRDS Engagement Score

0.77

KRDS Engagement Score

Top 5 Promotional PostsContent to publicize product promotions and discounts

15.55

KRDS Engagement Score

4.90

KRDS Engagement Score

2.60

KRDS Engagement Score

1.58

KRDS Engagement Score

1.23

KRDS Engagement Score

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

2.90

KRDS Engagement Score

1.50

KRDS Engagement Score

1.30

KRDS Engagement Score

0.99

KRDS Engagement Score

0.65

KRDS Engagement Score

Madhu SudanAccount ManagerKRDS - India

madhusudan.v@krds.com

+918861822228

madhusudan.v.krds

THANK YOU