Media Kit for The Social Media Monthly and The Startup Monthly Magazines
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Transcript of Media Kit for The Social Media Monthly and The Startup Monthly Magazines
2014 MEDIA KIT
MISSION & METHODOLOGY
Our Mission:
To be the most respected voice within the social media and startup technology communi7es, period.
Our Methodology: To approach and interact with our clients toward crea7ng a win-‐win scenario. Our long-‐term success is dependent upon the long-‐term success of our clients. Our approach is to learn and understand the marke7ng goals of the client, and assess whether our offerings can help achieve those goals.
TESTIMONIALS
“Your magazine is a very robust and educa7onal portal into the social media realm! I thoroughly enjoy reading each Issue and being the manager of an online marke7ng company, u7lize a lot of the informa7on for training my employees and myself on what is the current “buzz” in social media.”
Ryan Bou7n, Director of Online Marke7ng, TQE – Miami “We are a social media agency from Istanbul and love your mag.”
Sereg Cinar Ozenc, SCOdigital.com “I appreciate the challenges of gePng a hard copy magazine produced in today’s digital day and age but it is somehow much more informa7ve, accessible and enjoyable to read in print than an email ‘ar7cle’ series. If you are con7nuing to offer the print version then I do NOT wish to cancel.”
Al LaMonaca “What you guys are doing is really important for this industry, especially for up and coming plaVorms in the shadow of the 800lb guerillas!”
Jeff Jackal, BuzzMob “I enjoy reading your magazine – when I worked as a social media director for a PR firm, we used to give our clients a Subscrip7on to your publica7on (help encourage them to get more educated about social media!).”
Kat Jacob, TenorCom
OFFERINGS/CAPABILITIES
Print • Premium Placement • Blow-‐in/Perforated Postcard • Glue-‐in promo7onal offers • Branded wrap-‐around cover • Branded case study/thought leadership • Poly-‐bagged promo7onal material
Tablet • iPad/Kindle/Android • Interac7ve media spot • Embedded video • Embedded survey • Photo galleries • HTML5 compliant
Offerings/Capabili:es Web
• E-‐newslecer ad spots (12K subs 3x/week) • Website ad spots (15K uniques/month) • Sponsored web content • White paper distribu7on (sign-‐ups) • Promo7onal contests/giveaways • Dedicated email blast • Readership survey • Sponsored posts on social channels • Branded informa7onal webinar
Events • Special distribu7on of magazine at key industry events (inclusion of promo materials)
THE SOCIAL M
EDIA MONTHLY
ABOUT THE MAGAZINE
The Social Media Monthly is the first and only international print magazine devoted exclusively to unlocking the truly explosive power of social media for its readers. Inside every issue, we’re on the frontlines showing innovators, thought leaders, marketers and small businesses how to do something new, something different, and something more with social media. We explore the timely trending topics that really matter to you, including penetrating interviews and stories with today’s who’s who in social media, the latest leading-edge platforms, new and original apps, important marketing strategies, and so much more of the important material that savvy readers like you require.
HISTORY
Founded in 2011 and published by Washington, DC-based technology group, The Cool Blue Company LLC, The Social Media Monthly went from a pie-in-the-sky idea to print in just 53 days and launched at Blog World NY on May 21st, 2011. Three weeks later, the magazine secured national distribution with Barnes & Noble nationwide. It can now be found in 20 countries around the world, nationally in the Chapters/Indigo bookstore chain of Canada ,Walmart Canada, seven US Airports, and all US Airways and United airport lounges.
AWARD-‐WINNING
Named “One of the Fifteen Hottest Magazine Launches of 2011” from over 800 titles by MIN! We’re the preferred choice of forward-thinking start-ups, entrepreneurs, marketers, analysts, strategists, teachers, and students – people like you who want to be the first to get their hands on the latest and greatest next best thing social media has to offer.
WHY ADVERTISE
WHY ADVERTISE?
The Social Media Monthly has quickly become the publication to read and is now recognized as a key resource in the social media community: • Named “One of the Fifteen Hottest Magazine
Launches of 2011” by MIN • International distribution has expanded to 20
countries • Strategic media partnerships for great
distribution opportunities • Print subscriptions are growing at 5% a
month
• 15% of print subscribers from overseas PLUS, we’re in 470 Barnes and Noble stores nationally, retailers across the US, Chapters/Indigo nationally in Canada, Walmart Canada, US Airways airport lounges, and we’re growing by leaps and bounds every day.
WHY ADVERTISE
WHY ADVERTISE?
The Startup Monthly was recently launched to great acclaim at the New Media Expo in Las Vegas in early January 2014. Confirmed national distribution order with Barnes and Noble for 420 stores. Expected launch date for retail in early April. • International distribution expected to start in
10+ countries • Strategic media partnerships for great
distribution opportunities
READER DEMOGRAPHICS
READER DEMOGRAPHICS
WHO
’S SUBSCRIBIN
G WHO’S SUBSCRIBING
2014 EDITORIAL CALEN
DAR 2014 EDITORIAL CALENDAR
ISSUE EDITORIAL FEATURE
April - #18 Privacy / Online Identity
May - #19 Travel
June - #20 Crowdfunding/Crowdsharing
July/August - #21 Food / Wine / Entertainment
September - #22 Fashion
October - #23 TBD
November - #24 TBD
December - #25 TBD
2014 EDITORIAL CALEN
DAR 2014 EDITORIAL CALENDAR
ISSUE EDITORIAL FEATURE
April/May - #1 Launch Issue
June - #2 3-D Printing / Los Angeles startups and investors
July/August - #3 Smart Wearables / Israel startups and investors
September/October - #4 Bitcoin / London startups and investors
November - #5 TBD
December - #6 TBD
ADVERTISING RATES
ADVERTISING RATES
Size 1x 3x 5x 10x
Cover 2 (Inside Front) $2525 $2295 $2125 $1995
Cover 3 (Inside Back) $2525 $2295 $2125 $1995
Cover 4 (Back) $3000 $2750 $2500 $2250
Full-‐Page (pp. 1-‐4) $1950 $1750 $1500 $1250
2-‐Page Spread $2750 $2500 $2250 $2000
Full-‐Page $1500 $1150 $1000 $750
1/2 Page $1275 $1025 $750 $500
1/4 Page $750 $675 $500 $400
1/8 Page $425 $375 $325 $275
ADVERTISING VALU
E CIRCULATION AND DISTRIBUTION
PUBLICATION DETAILS
CIRCULATION: Print Distribution: 15,000+ U.S. RETAIL: 470 stores - Barnes and Noble Book Store Chain Fry’s Computer Store Chain Hudson Group Retail Specialists - Airport Stores in DFW, Memphis, Jackson, Dallas Lovefield, Houston Hobby, Albuquerque, Phoenix, Omaha INTERNATIONAL RETAIL DISTRIBUTION: Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Denmark, Canada, Spain, Portugal, Singapore, Austria, Czech Republic, Malaysia, Lebanon, Taipei, United Arab Emirates, Bahrain, Ireland, Turkey 97 stores - Chapters/Indigo Book Store Chain - Canada (all provinces), Walmart Canada
Individual Issue Cover Price: $6.99 USD, $7.99 CND Annual Subscription Rate: $34.99 USD, $39.99 CND, $79.99 Rest of the World Content: 64 pp. (approx. 50% editorial / 50% advertising) Distribution: 70% Retail / 20% Events / 10% Subscribers
ADVERTISE IN OUR E-‐N
EWSLETTER
REACH 11,000+ WHEN YOU ADVERTISE IN OUR E-‐NEWSLETTER
WEEKLY E-NEWSLETTER Our FREE e-newsletter arrives in our customers, readers, fans and followers inboxes regularly. The TSMM E-Newsletter provides these active enthusiasts insight into the rapidly changing world of social media. It is information they need to make the most of their social media efforts and experience. HIGH VISIBILITY The TSMM E-Newsletter is different and unique to the category. A full 100% of the editorial content is created for the e- letter by our editors, authors and contributors. Providing timely, insightful, entertaining and valuable content – not found anywhere else – making it a highly valued - and highly opened – message. Readers are quick to recognize the value of the dedicated content and look forward to not only opening but consuming the content. HIGHLY TARGETED AUDIENCE OF SOCIA MEDIA DECISION MAKERS Our e-letter list is made up of some of the industry’s most influential decision makers. Our readers make hardware and soft- ware purchasing decisions, app design and development, web site design and development; actively sought after partners and the best methods for utilizing social media. READERS REPRESENT A VAST ARRAY OF BUSINESS CATEGORIES • Technology: Microsoft, Intel, Nokia, Sony, Dell, Amazon • Content providers and distributors: Turner, The Washington Post, Dow Jones, Nielsen, Clear Channel, USPS, Conde Nast • Product marketers: Merck, Kraft, Lacoste, and Harrahs
CIRCULATION
The program is currently serving a list of 12,000+ names and growing daily. As a sponsor of an individual e-letter, your message will be front and center. We will work with the sponsor to make the most of the e-letter format. The combination of highly qualified names and unique content result in high open rates and click throughs.
SPECIFICATIONS
Circulation: Minimum 12,000+ distribution Rate: $500 Per Banner Listing Per E-Newsletter $2500 Per Dedicated Email (limited to 2 per month) Technical Specs: Static jpegs only; max file size 40K
WHO
’S ADVERTISED WHO’S ADVERTISED IN THE SOCIAL MEDIA MONTHLY
Adev Arrae Creative BTSocial CareerArc Group Cheekd CTIA ERD GSMI KatisKupcakes Life Design Modern Media O’Reilly Media Paramount Comm. PlayMoolah Seattle Interactive SidelineInc. Social Fresh StreetFightingMag TwiDisplays Vablet Walls360 Xenla Twitpages Innoloft Green Buzz Agency Business Insider Grablet Freeze Crowd
Alphyn Beacon Consulting BTwoDesign Catch The Cloud CherryCard.org Customers Rock! ExpandSocialMed IDGA KikScore McGraw-Hill Nationbuilder One-Economy.com Picture.ly PostPost SheBlogs SmallBizMakeover Social Media Plus Tech Cocktail UserInsight Visible Tech Water.org ZenTaraTea ioStudio Latinvision PostPost Unroll.me Mugtuk IQPC Exchange
Angie’s List BrainZooming Buzz Manager CEA Community Offers eAcademy eEducation Institute GirlsWhoRock.org JESS3 Laws Communications Meltwater Noodletron Palgrave Macmillan Pink Ribbon Army Quotegine Shelfluv Social Crush Spiral16 TweetMyJobs V3IM Vizzeco Web Media Expert Brazen Careerist Surge Forward Achilles Media Episcopal Relief Xzam Corp. Glo Gaming TechWeek
PRINT ADVERTISEM
ENT SPECIFICATIO
NS
PRINT ADVERTISEMENT SPECIFICATIONS
Magazine Specifications Cover - 8 PT Glossy Text - 70# Grade 3 Glossy Dimensions: 8 3/8” x 10 7/8” Advertisement Requirements • Preferred file type submission: Hi-resolution PDF • Other file types accepted: Adobe Illustrator, Adobe
Photoshop or Adobe InDesign documents as eps, tiff, jpeg or pdf.
• Platforms accepted: Macintosh & PC • Photographs: Photos submitted that were shot from
either a digital or film camera must be 300 dpi at the size the photo is to be printed. Photo and logo resolution: 300 dpi only
• Colors: All colors appearing must be built from process colors - CMYK.
Advertisement Dimensions • Full Page: 8 3/8” x 10 7/8” trim size PLUS a minimum 1/8” must exceed trim size on all fours sides if ad is to bleed. Also include crop marks on full page ads .185” away from trim. • 1/2 Page Ad Horizontal: 8 3/8” x 5.4375” • 1/2 Page Ad Vertical: 4.1875” x 10 7/8” • 1/4 Page Ad: 4.1875” x 5.4375” • 1/8 Page Ad: 2.09375” x 5.4375” QR Codes Optional: If you would like a QR code incorporated into your advertisement, please inform us of the URL you would like it directed to, and where you would like the QR code placed (i.e. lower right, upper left, middle left, etc.). All URLS will be en- tered into Bit.ly to minimize the QR code size and complexity. Printed QR codes will be no larger than 1” x 1”. The reason we will create the QR codes is to create a uniform look throughout the magazine. If you have questions about QR codes, feel free to ask.
Please Email Artwork to: [email protected]
If you have any problems or questions, please call Bob at +1-202-746-9125.
CONTACT US
Robert Fine Tel: +1-202-746-9125 Email: [email protected] Social Media Insider, LLC 2100 M. Street NW Suite #170-242 Washington, DC 20037, USA Tel: +1-202-684-6207
Get AHEAD of the curve. Interested in advertising in the hottest social media magazine on the planet? Contact us at +1-202-684-6207 or [email protected] and one of our friendly representatives will contact you as soon as possible. Scan the QR code and receive a free issue.
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