Monthly Social Media Report - KRDS_Fashion & Retail

www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

May 1st to May 31st 2014

http://www.krds.com/

http://feed.krds.com/

http://twitter.com/KRDS

http://twitter.com/KRDS

http://facebook.com/KRDS

Fashion & Retail Brands Considered

Fans: 2,10,177

Fans: 31,35,776

Fans: 25,05,510

Fans: 21,04,504

Fans: 28,37,797

Fans: 2,53,000

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibilityFinal note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

70.2

KRDS Engagement Score

1.58


1.50


1.06


0.77


Top 5 Promotional PostsContent to publicize product promotions and discounts

15.55


4.90


2.60


1.58


1.23


Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

2.90


1.50


1.30


0.99


0.65


Madhu SudanAccount ManagerKRDS - India

[email protected]

+918861822228

madhusudan.v.krds

THANK YOU

Monthly Social Media Report - KRDS_Fashion & Retail

Retail

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