How to Make $ With Inbound Marketing

Part 2: Creating Leads with Inbound Marketing

Jim WardPresident, BrainSell Technologies

Sonja FridellGM, BrainSell Technologies

@brainsell

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The Series

5/16: Part 2 of 4: Creating Leads with Inbound Marketing 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting Leads with Inbound Marketing

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Is your website pushing or pulling?

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Do 3 things...

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1. Start a blog2. Create compelling content3. Track your progress

*And stop obsessing over the way your website looks

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● Choose a platform you like

● Make it VISIBLE

● Enable RSS Feed

● Encourage Comments

● Distribute (linkedin, twitter)

● Add CALLS TO ACTION

● Write on Google terms (headlines matter) ● But "Don't fight with Ninjas" - D. Shah● Create Calls to Action! ● Be conversational and to the point● Frequency (at least once a week)

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Track your progress

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● Use Google analytics● Spreadsheet your reach (subscribers, followers, links,

traffic)

Stepping it up...

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● Hoot Suite (twitter and FB) ● Google Analytics● Google Reader● Google Marketplace● Google Docs (forms)● www.google.com/addurl● Feed Burner● Wordpress, Blogger● Weebly (site builder with forms) ● Mail Chimp (outbound, newsletters)● Inbox25

Free Tools

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In Closing

● Start a blog● Create valuable content● GET FOUND● Become a trusted resource● Gain a following● Measure progress● Automate when it's time

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Two more parts left!

6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting Leads

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