Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Presented by

Why Effective Marketing Automation Starts with Data Enriched Inbound Leads

Trisha RandolphDirector, Marketing & Demand Generation

ReachForce

Anna-Maria Kröner

Marketing Manager, Perkuto

Dan KhanConsultant,

Perkuto

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

MarTech Best-of-BreedHelping you cut through the chaos of 3,874 marketing technology solutions!

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Agenda

Data Quality & Impact to Marketing Automation

Acquire Data Enriched Inbound Leads

Enriched Data for Effective Marketing

Q&A Session

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

A Strategic Shift

Proliferation of Marketing technologies requires marketers to fundamentally shift the way they think about their marketing data and how they manage it.

Strategic, data-driven marketing requires marketers to put data management at the center of their marketing strategy.

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Database Health: A Common Problem

21% 50% 25%

According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that is unreliable.

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Acquire Data Enriched Inbound LeadsAccurate, complete & clean marketing data

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

ReachForce SmartForms: How does it work?

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Gain Inbound Data Insight Quickly

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Customer Adoption of ReachForce SmartForms

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

ReachForce SmartForms Successes

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Using Enriched Data for Effective MarketingEnable richer targeting, segmentation & personalization

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Benefits of clean data

Accuracy

Value

Better results

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Types of programs

Segmentation

Real-Time Personalization

Lead Scoring

Sales Lead Routing

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Types of programs: Segmentation

Think big: What are the top 5 ways to cut your database?

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Types of programs: Real-Time Personalization

The right experience can lead to higher conversion rates

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Types of programs: Lead Scoring

Start with the data you have and grow

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Types of programs: Sales Lead Routing

The right lead for the right executive can make all the difference

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Keep it clean

Simple programs you can build today to keep your data normalized and tidy

Invalid email addresses

Competitor, employee, and/or partner blocking

Data normalizing: Country, titles, etc...

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Bounce and suppress

1 Hard Bounce = Suppress

3 Soft Bounces within the past 90 days = Suppress

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Who’s who?

Create an updated list that tracks email domain

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

If this, then that!

Normalize U.S, U.S.A and ‘Murica to “United States of America”

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Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

If this, then that!

My favourite Silicon Valley Job Titles:

Big Data Prophet = Data Scientist

Twitter Disruptor = Social Media Manager

Quantification Mystic = Analyst

Source: http://siliconvalleyjobtitlegenerator.tumblr.com/

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

Questions & Answers

Trisha RandolphDirector, Marketing & Demand Generation

ReachForce

Trandolph@ReachForce.com

@ReachForceTrish

Dan KhanConsultant,

Perkuto

Dan@Perkuto.com@TheDanInsideMe

Anna-Maria Kröner

Marketing Manager

Anna@Perkuto.com@Annariak

Presented byWhy Effective Marketing Automation Starts with Data Enriched Inbound Leads

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