Innovador#6 MBA@SNGCE CASE STUDY #6

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Innovator Innovator

M. A. Yusuf Ali

The Group head quartered in Abu Dhabi, a dynamic city of opportunities, has grown from an enterprise to an international group with operations spread over 3 continents.

The Founder and Chairman Mr. M. K. Abdulla’s legacy is ably carried forward by the Group Managing Director Mr. Yusuffali.

The Group with its flagship retail chain of LULU hypermarkets and supermarkets is currently rated as one of the major players in the Middle East retail sector with more than 100 stores in the GCC and enjoys a market share of more than 32%.

EMKE GROUPEMKE GROUP

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 The world’s 50 fastest growing retailers

32% of the retail market share

It is one of the biggest retail chains in asia and is the biggest in middle east 

11th in a list of the biggest growing retail businesses

Where lulu stands today Where lulu stands today

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CSR activities

• LuLu takes part in ‘Walk for Education 2014’ conducted by Dubai

Cares.

• LuLu Hypermarket conducts Blood Donation Camp.

• Donations collected for ‘LuLu Food for All’ initiative distributed on

Bahrain National Day

• LuLu Hypermarket joins MasterCard’s campaign in support of the

World Food Programme and the fight against Global Hunger

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RECENT NEWS

• Lu&Lu opens biggest hypermarket in Al Dajeej,

Kuwait.

• Sheikh Nahyan inaugurates the new LuLu

Hypermarket at Capital Mall, Abu Dhabi.

• Registration Campaign for 'LuLu Walk 4 Wellness' 2014

launched

• Ruwais Mall opens its doors to the public

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Mall is the second largest shopping mall in India

It is built on 17 acres of land with 1,700,000 sq ft 

More than 300 outlets including food courts, restaurant ,game zones.

Ample parking space that can accommodate up to 4800 vehicles

5 floors and 200 stores and services

1600 crores cost   

Lulu shopping mall Features Lulu shopping mall Features

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Lulu BranchesLulu Branches

•Bahrain

•UAE

•India

•China

•Benin

•South Africa

•Hong kong

•Kuwait

•Malayasia

•UK

•Zimbawee

•Oman

•Thailand

•Senegal

•Yemen

•Egypt

•Qatar

•Saudi Arabia

•Kenya

Nigeria

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The different lulu business sectors

• Business Services -Education, Travel & Tourism, Shipping

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Business Services -Education, Travel & Tourism, Shipping

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Import and Distribution -Fresh & Frozen Foodstuff, Retail & Wholesale Distribution

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• Manufacturing and Exports -Food Processing, Commodities Trading

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Innovation

In variable products under a single umbrella

Only store that provide large number of cooked food

Money exchange and bank counter inside the store

Sprawling parking space

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Primary Research- Field Pictures

SWOT analysis

Strengths

Quick cash pay facility Availability of Indian food items in all stores

Threats

Sourcing of product

Opportunities

Due to wide network lulu is able to supply product that are unavailable in a country from another country in which the product is available

Weakness

Expected customer base is low Location No tie-ups with local business

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0 1 2 3 4 5

Capacity to Scale up

Ensuring Social Equity

Creating new Price-performance levels

Fair & transparent transactions & relationships

Environmental sustainability

Respecting rule of law & Individual Rights

Rating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -

Stage 1- Table Analysis

  

Stage 2- CKP’S Sandbox Stage 2- CKP’S Sandbox

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HIGHMODERATE

HIGH

HIGHHIGH

HIGH

Reference

http://lulumall.in/

http://en.wikipedia.org/wiki/LuLu_International_Shopping_Mal

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Thank You