Post on 19-Aug-2015
LinkedIn for Job-Seekers: Advanced Tips & Tricks Dayna Mathews, Career & Personal Branding Strategist
LinkedIn: Dayna M. Mathews Twitter: @KickAssCareer Daynamariecoaching.com
On Today’s Docket♥Why LinkedIn?
♥Where to Start: The Profile
♥Publishing/Blogging/Posting
♥Recommendations/Skills & Expertise Endorsements
♥Job-Search & Connecting Tips
Joined the 350M+ others yet? Now’s the time!
To Upgrade or Not to Upgrade?
Create a Stellar Profile♥100% complete is key (Summary, Experience,
Education, Volunteer, Skills, Projects)
♥Goal All-Star Profile Status
♥Interesting, Engaging, Informative, & Impressive
♥Branded to match YOUR personality and style – 1st person language
♥Naked is not pretty (on LinkedIn )
Look at Jobs of Interest to Find Keywords & Phrases
♥ Do this BEFORE starting to apply
♥ Look at multiple related jobs of interest
♥ Write down the skills/competencies/personality/qualifications they are looking for
♥ Be sure to include them in your profile as often as possible
Look at others’ profiles and learn
♥ Look at what successful people in your field are doing and model them
♥(Consider changing privacy settings when doing so)
♥ Pay attention to list of skills & expertise to see what you may be missing
♥ What does their headline say?
♥ What do they have that you don’t?
Stand-out Photo, Headline, & Personalized URL
Beef Up Your Headline ♥ DO NOT put “Unemployed” or “Searching” up
there!
♥ Use relevant industry-specific keywords/skills
♥ Get creative – think what will be interesting to others?
♥ Look at what other folks in your field are using
♥ Add symbols
Your Background Photo
♥ Create your photo using Canva.com – size= 1400 x 425♥ Think about your brand – colors, quotes, website, etc
Create a Killer, Keyword Heavy Summary
♥ Tell us your story!
♥Tell us your WHY – and let us feel it!
♥ Give a list of what you do BEST
♥ Make it interesting and engaging
♥ Call us to action!
Experience & Media
What Media Looks Like
Skills & Endorsements
♥ You can add up to 50 skills (soft & hard skills)
♥ These skills should match those you researched
♥ Connections can endorse you
♥More endorsements = higher cred factor
Projects & Volunteer Experience
Recommendations
Can ONLY ask people you are already connected to! Aim for 5 to 10
Connect, Connect, Connect (Appropriately)♥Press “Connections” in menu bar to add email
contacts
♥ Invite co-workers, supervisors, friends, family, etc
♥ Successful people in your field of interest
♥ ALWAYS personalize your connection request
♥ Aim for at least 350-500 QUALITY connections
Personalized Request Example
Sharing Updates = Staying Visible – 3x/week
Publishing/Blogging
Why Publish?
♥Showcase your expertise
♥Tell people what you know that they don’t
♥Gain followers & connections
♥Promote your personal website/other content
♥Gain more credibility among your connections
Publishing/Blogging
Join & Engage In Industry-Related & Job-Search Groups • Career Connectors
• Phoenix Jobs – A PleaseCheckIn Community
• Cutting Edge Career & Job Search Advice
• Job Leads with the Best Companies in Arizona by BestCompaniesAZ
• Arizona Jobs
• Localwork.com
Follow Companies of Interest & Connect
Follow Thought Leaders in Your Industry share relevant posts
Set Up Job Alerts & Download the App♥ Similar to job board email alerts
♥ Get immediate updates for jobs of interest
♥ Be sure to make sure you are a fit before sending your application
♥ Apply immediately for best results
♥ Customize your experience
Use Advanced Search
Ask For Help/Advice/Introductions (Appropriately) ♥ Think strategically “If I
were this person, what would make ME want to write back and help?”
♥ Greeting, introduction and rapport building is first.
♥ Make sure you’re clear on HOW this person can help you
♥ Keep it simple
Recap• Look at jobs of interest for
keywords• Your photo matters • Beef up your headline• Personalize your URL• Skills & Endorsements• Highlight your portfolio• Connect, connect, connect
• Look at others’ profiles • Join related groups• Follow companies of
interest• Follow thought leaders• Set up job alerts &
download app • Use advanced search
functions• Ask for help
Thank You!!Want more of me?
Connect with me on LinkedIn, Twitter @KickAssCareer, & Facebook – Dayna Marie Coaching
Instagram: @daynamariecoaching
Visit www.daynamariecoaching.com for more info FREE 15-minute consultations