LinkedIn Tips and Tricks

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LinkedIn tips and tricks by Seattle University lecturer Joe Barnes.

Transcript of LinkedIn Tips and Tricks

  • 2013 LinkedIn Corporation. All Rights Reserved.
  • Your Brand Your brand is what people say about you when youre not in the room. Jeff Bezos
  • Worlds largest professional network on the Internet. More than 259 million members. Over 200 countries/territories. Over 30 million students and recent college graduates.
  • 37,500+ Links shared 900,000+ Pages viewed 160,000+ Professionals will visit 10,000+ New members LinkedIn Stats - in the next 90 minutes
  • Who is on LinkedIn?
  • Who needs an updated profile on LinkedIn?
  • You Cant Leverage Yourself If You Dont Know How To Use The Tools (c) Joe Barnes,
  • Do Recruiters Use LinkedIn To Find Candidates? YES!
  • Lesson #1
  • Recommend or Apply? A recommendation about you to a recruiter or a LinkedIn contact is far more valuable than applying for a job directly! (c) Joe Barnes,
  • Lesson #2
  • Use A Good Picture and Strong Title (c) Joe Barnes,
  • Lesson 3
  • Have a Headline That GRABS the Attention of Recruiters: Example: Experienced marketing specialist who never misses a deadline. (c) Joe Barnes,
  • Lesson #4
  • Use Key Words Marketing Specialist? Say that several times in your profile. Social media expert? Say that several times in your profile. (c) Joe Barnes,
  • Lesson #5
  • Brand Story
  • Lesson #6
  • How Can I Help You? Get a custom URL. Source:
  • Lesson #7
  • List Accomplishments Not Responsibilities (c) Joe Barnes,
  • Lesson #8
  • Connect With Recruiters Connect to as many recruiters as possible. . Having recruiters in your network increases your chances of popping up on searches
  • Lesson #9
  • Get Endorsements
  • Lesson #10
  • Give Before You Receive LinkedIn is a business network. Recommend the work of people you respect. They will likely return the favor.
  • Lesson #11
  • Join Many LinkedIn Groups Expand Your Network of Contacts. Become Known as a Thought Leader and Draw Attention to Yourself. Ask Members for Introductions to Recruiters and Business Contacts. Start Conversations and Discussions! 33 (c) Joe Barnes,
  • Lesson #12
  • Post Videos and Presentations Share! Video grabs the attention of people. Presentations that are interesting and relevant will be used and remembered. (c) Joe Barnes,
  • Lesson #13
  • DO NOT INCLUDE.. Typos Grammatical Errors School email address Acronyms (Member of DHMY) (c) Joe Barnes,
  • Lesson #14
  • New Connections! Acknowledge each new connection. . Thank your new connections for making the effort to reach out.
  • Lesson #15
  • Pictures Not To Use. Party Picture Selfie No picture Black and White Boring Crazy! Sexy (c) Joe Barnes,
  • Lesson #16
  • Post Relevant Information! LinkedIn is not Facebook. Status updates should share good resources that are helpful to busy executives.
  • Lesson #17
  • Stand out by adding rich, visual work to your profile 2013 LinkedIn Corporation. All Rights Reserved
  • Lesson #18
  • Summarize Your Strengths! Summarize your strengths, not your work history.. Focus where you want to be rather than where youve already been.
  • Lesson #19
  • Export Your Connections!
  • Lesson #20
  • Newsle: News About Your Contacts
  • Lesson #21
  • Lesson #22
  • Use LinkedIn Help! Visit and use the LinkedIn Help Center View the helpful webinars with advice about job searches