2013 LinkedIn Corporation. All Rights Reserved.

PERSONAL BRANDING BRAND YOU! (c) Joe Barnes, www.Digital3000.net

Your Brand Your brand is what people say about you when youre not in the room. Jeff Bezos

Worlds largest professional network on the Internet. More than 259 million members. Over 200 countries/territories. Over 30 million students and recent college graduates.

37,500+ Links shared 900,000+ Pages viewed 160,000+ Professionals will visit 10,000+ New members LinkedIn Stats - in the next 90 minutes

Who is on LinkedIn?

Who needs an updated profile on LinkedIn?

You Cant Leverage Yourself If You Dont Know How To Use The Tools (c) Joe Barnes, www.Digital3000.net

Do Recruiters Use LinkedIn To Find Candidates? YES!

Lesson #1

Recommend or Apply? A recommendation about you to a recruiter or a LinkedIn contact is far more valuable than applying for a job directly! (c) Joe Barnes, www.Digital3000.net

Lesson #2

Use A Good Picture and Strong Title (c) Joe Barnes, www.Digital3000.net

Lesson 3

Have a Headline That GRABS the Attention of Recruiters: Example: Experienced marketing specialist who never misses a deadline. (c) Joe Barnes, www.Digital3000.net

Lesson #4

Use Key Words Marketing Specialist? Say that several times in your profile. Social media expert? Say that several times in your profile. (c) Joe Barnes, www.Digital3000.net

Lesson #5

Brand Story

Lesson #6

How Can I Help You? Get a custom URL. Source: http://www.prdaily.com/Main/Articles/12_LinkedIn_secrets_to_supercharge_your_social_net_11246.aspx#

Lesson #7

List Accomplishments Not Responsibilities (c) Joe Barnes, www.Digital3000.net

Lesson #8

Connect With Recruiters Connect to as many recruiters as possible. . Having recruiters in your network increases your chances of popping up on searches http://careerenlightenment.com/3-secrets-to-getting-recruiters-to-find-you-on-linkedin

Lesson #9

Get Endorsements

Lesson #10

Give Before You Receive LinkedIn is a business network. Recommend the work of people you respect. They will likely return the favor. http://socialmediatoday.com/ralphkooi/322044/10-linkedin-traffic-secrets-exposed

Lesson #11

Join Many LinkedIn Groups Expand Your Network of Contacts. Become Known as a Thought Leader and Draw Attention to Yourself. Ask Members for Introductions to Recruiters and Business Contacts. Start Conversations and Discussions! 33 http://theundercoverrecruiter.com/linkedin-profile-tips/ (c) Joe Barnes, www.Digital3000.net

Lesson #12

Post Videos and Presentations Share! Video grabs the attention of people. Presentations that are interesting and relevant will be used and remembered. (c) Joe Barnes, www.Digital3000.net

Lesson #13

DO NOT INCLUDE.. Typos Grammatical Errors School email address Acronyms (Member of DHMY) (c) Joe Barnes, www.Digital3000.net

Lesson #14

New Connections! Acknowledge each new connection. . Thank your new connections for making the effort to reach out. http://www.jeffkorhan.com/2011/10/3-invaluable-linkedin-tips.html#en

Lesson #15

Pictures Not To Use. Party Picture Selfie No picture Black and White Boring Crazy! Sexy (c) Joe Barnes, www.Digital3000.net

Lesson #16

Post Relevant Information! LinkedIn is not Facebook. Status updates should share good resources that are helpful to busy executives. http://news.citrixonline.com/wp-content/uploads/2013/03/Jill-Konrath-GoToMeeting-LinkedIn-Sales-Secrets-Revealed-.pdf

Lesson #17

Stand out by adding rich, visual work to your profile 2013 LinkedIn Corporation. All Rights Reserved

Lesson #18

Summarize Your Strengths! Summarize your strengths, not your work history.. Focus where you want to be rather than where youve already been. http://mylifescoop.com/2012/10/12/the-9-secrets-of-a-stand-out-linkedin-profile/

Lesson #19

Export Your Connections! http://www.slideshare.net/JakeAtwood1/secret-linkedintactics

Lesson #20

Newsle: News About Your Contacts http://newsle.com/

Lesson #21

Lesson #22

Use LinkedIn Help! Visit and use the LinkedIn Help Center View the helpful webinars with advice about job searches http://help.linkedin.com/app/home/ http://learn.linkedin.com/jobseeker/