LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
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Transcript of LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
467MM users worldwide, with 107MM active users in 2017
40% use LinkedIn Daily
New Horizons COO Tynan Fischer, said since using LinkedIn they’ve experienced, “more pipeline than we’ve ever seen before.”
LINKEDIN IS A BIG PLAYER
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Mana [email protected]
@manamica
Hottest skill on LinkedIn in 2014 that got
people hired: Statistical Analysis and
Data Mining
YOU’LL LOVE THIS
3Source: https://www.linkedin.com/pulse/linkedin-numbers-2017-statistics-meenakshi-chaudhary/
Mana [email protected]
@manamica
BUILD YOUR ETHOS
● Who do you want to reach? ● Who is your ideal audience?● What do you want them to learn or do?● How do you want them to feel?
FIRST, KNOW WHO YOU ARE
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START WITH YOUR PROFILE
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#1 RULE: DON’T BUILD IT LIKE A RESUME!
• Your most important accomplishments, the value you’ve created? • Values and passions• Superpowers• Facts, figures • Differentiators• Testimonials
WHAT TO INCLUDE
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BUT…….
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Nameemail address
ADD MEDIA
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OUR WORK: CALVETTI MEATS
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Prime meats purveyor to airlines and entertainment industry
GOALS• Increase leads volume
CONTENT MARKETING FOCUS•Establish thought-leadership via LinkedIn publishing, using LinkedIn Publisher
•Network with leads through advanced LinkedIn searches•Attract profile views from leads and decision makers
RESULTS (directly digital marketing related, over one year)•326% increase in website traffic from LinkedIn after starting to use the LinkedIn Publisher vs. prior to applying this strategy
•Via direct LinkedIn outreach we built relationships with decision-makers from 10 major targets
•2 major airlines reached out independently to our client, based on what they saw via content marketing LinkedIn work. The client was successful in closing a catering deal with one of the airlines.
Mana [email protected]
@manamica
START PUBLISHING USING THESE RULES
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1) Make your titles between 40 and 49 characters long2) Make your posts on LinkedIn visual! Add 8 images.3) Don’t add videos or other multimedia assets to your posts4) Use "How-to" and List-Style Headlines5) Avoid “Question” headlines
An analysis of 3,000 LinkedIn blog posts by OkDork https://okdork.com/linkedin-publishing-success/
Mana [email protected]
@manamica
START PUBLISHING USING THESE RULES
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6) Divide your post into 5 headings in order to attract the greatest number of post views.7) People like to read long-form content on LinkedIn—1,900 to 2,000 words long8) Don’t get your audience all fired up9) Make your content readable for an 11-year-old10) Promote your LinkedIn publisher post on other social networks!11) Publish your LinkedIn posts on Thursday
Mana [email protected]
@manamica
POSTING FOR RESULTS
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Post short text and an image. On LinkedIn, research shows that including a photo increases views 11x.
If your post reaches a higher-than-average number of people, you can lengthen the post and add a link.
LinkedIn wants to keep traffic within LinkedIn so the algorithm will give preference to posts without links.
Mana [email protected]
@manamica
POSTING FOR RESULTS
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Post a regular sized post and an image, and post the link to your article in the comments.
Mana [email protected]
@manamica
POSTING FOR RESULTS
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Publish your blog posts on LinkedIn publisher, and then link to those articles instead of your website. Again, the idea is that LinkedIn will favor these posts, to keep the traffic within LinkedIn.
Mana [email protected]
@manamica
POSTING FOR RESULTS
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Create and join help pods. Some call these promotional pods. Get together with other content marketers and share posts with each other in a messenger stream, and encourage each other to like, comment and reshare each others’ posts. The engagement will boost your numbers and the LinkedIn algorithm will push your post further up in the Pulse stream.
Mana [email protected]
@manamica
ADD A PERSONAL TOUCH
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“I used to share articles that I found intriguing. I realized that the engagement levels increased by 20 fold if I added a few lines with my thoughts on a certain article. It helps fellow users understand me on a different level.”Cherilyn Tan, CEO of Asia Law Network
Mana [email protected]
@manamica
GIVE PROPS
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When you get that email saying “so and so is in the news,” go and post a congratulations message.
Mana [email protected]
@manamica
CREATE A VIRAL CHALLENGE
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✓ So, I have been POSTING EVERY DAY (30 day video challenge) about:-->“Creating opportunities to develop YOURSELF and your TEAM through everyday workplace experiences”!-->I challenge @xyz to do so and challenge another business friend
Mana [email protected]
@manamica
SET A SCHEDULE
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MESSAGE THOSE WHO LOOKED AT YOUR PROFILE
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IT WORKS
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STAY TOP OF MIND
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USE THE APPS
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LinkedIn has a total of 9 official apps. You read that right. NINE apps. 6 of them are free to all, and 3 are Premium apps.For sales prospecting, three apps will be the most useful to you:
•LinkedIn Sales Navigator•LinkedIn Pulse•LinkedIn Groups
GET FRIENDLY WITH GROUPS
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Have you maxed out your groups?
KEEP ENGAGING
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ADVANCED OPTIONS
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