Leveraging Facebook for

Business

Richard C. Brasser and Kristen Galli

The Targeted Group

December 16, 2009

©2009 The Targeted Group

Today’s Presenters:

Richard Brasser

Twitter: @socmedia365Gvoice: 646.719.0619Email: rbrasser@targetedgroup.com

Kristen Galli

Twitter: @TheTGGvoice: 407.243.8554Email: kgalli@targetedgroup.com

www.thetargetedgroup.com 866-738-8768

What IS social networking?

• Ask a few people in crowd

Let’s start with what it ISN’T

It isn’t about…

Technology

It isn’t about…

What you had for breakfast

It isn’t about…

Wasting Time

It isn’t…

Just for kids

So, what IS social networking?

Just for kids

It is about…

A global network

It is about…

Instant information

It is about…

Viral growth of your message

Why should YOU care about it?

You can

Exponentially

increase your access

to information

You can

collaborate

globally

Make

More

SALES

The most important

first step is to…

…BE A PART OF THE CONVERSATION

Social Media Landscape

Facebook:

2004 to Today

More that 350 Million Active Users

If Facebook were a country it would be the THIRD most populated in the WORLD.

Even ahead of the USA

3.5 Billion

Unique Advantages of Using Facebook for Business

Lead Generation

Search Engine Optimization

Two Way Dialogue

Learn Who Your Customer Is

Targeted Advertising

Natural Recommendations = Trust

Reputation Management

New Customer Acquisition

• More than 1.6 million active Pages on Facebook

Flexibility

The Story of 3M Canada

C.A.P.T.’N. (Create Your Account)

C.A.P.T.’N. (Create Your Account)

Status Bar:Publish news and information about your company to appear in your “wall”, below.

Tabs:The layout of a Facebook Page is flexible. You can add up to six tabs that are visible to fans including videos, pictures and product information.

Profile Picture:Upload your company logo.

Fans List:Virally grow your exposure and learn about your customers.

C.A.P.T.’N. (Acclimate Yourself to your Surroundings )

C.A.P.T.’N. (Publish /Post)

Online Privacy Issues

C.A.P.T.’N. (Tools and Analysis)

Insights

A Facebook application that allows you to track metrics including page views, wall posts, discussion threads and photo views.

Google Analytics

Use Google Analytics to track the number of visitors from Facebook to your website and set up conversion tools to track the impact on your sales funnel.

C.A.P.T.’N. (Tools and Analysis)

C.A.P.T.’N. (Network)

C.A.P.T.’N. (Network)

How do you engage your fans??

Think outside the box!

10% of page visitors played game

Of those who played:6% clicked the "Share" 6% clicked "Buy Now“

Received over 6,000 new fans in addition to sales and media exposure

Burger King Whopper Sacrifice

Invested: less than $50,000

Returned: more than $400,000 in press/media value

Received 32 million free media impressions

That is like reaching the population of these 19 states… combined!!

Great Wolf Lodge

• Extended Product and ServicesInformation

• Special Events

• Promotions

• E-Newsletter

Leveraging Facebook for Business

• Integrate with your existing strategy

• Measure sales and ROI

• Assign resources and allocate time

P.O.S.T.Four Simple Steps to Design Your Strategy

People

Objectives

Strategy

Technology

5 Key ObjectivesOf Social Networking

Listening

TalkingEnergizing

SupportingEmbracing

Essential Strategic Steps

1. Identify your first social networking beachhead

2. Clearly define the key value that your company

and employees provide

3. Understand your audience and identify where

they engage in social networking

4. Expand your circle of influence

5. Activate an advanced social networking

initiative