Leveraging LinkedIn for Business
-
Upload
sean-clark -
Category
Business
-
view
983 -
download
3
description
Transcript of Leveraging LinkedIn for Business
![Page 1: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/1.jpg)
© Soak Social Ltd 2012
Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: [email protected]: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark
Leveraging LinkedIn
By Sean Clark, Soak Social
![Page 2: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/2.jpg)
Complete Your Profile
![Page 3: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/3.jpg)
© Soak Social Ltd 2012
7 Steps to an Effective Profile
o Imageo Headlineo Employment Historyo Summaryo Specialitieso Recommendationso Interests, Groups & Associations
According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships.
![Page 4: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/4.jpg)
© Soak Social Ltd 2012
Professional
In Focus
Upload a Profile Image
![Page 5: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/5.jpg)
© Soak Social Ltd 2012
Create a Compelling Headline
Not just a job title
![Page 6: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/6.jpg)
© Soak Social Ltd 2012
Employment History
Relevant & Complete
![Page 7: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/7.jpg)
© Soak Social Ltd 2012
Summary of your Profile
Expand on your experience
Bring it to life
![Page 8: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/8.jpg)
© Soak Social Ltd 2012
List your Specialities
Help to get found in search
![Page 9: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/9.jpg)
© Soak Social Ltd 2012
Recommendations
Give to receive
![Page 10: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/10.jpg)
© Soak Social Ltd 2012
Interests, Groups & Associations
Linking to like minded people
![Page 11: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/11.jpg)
Optimise Your Profile
![Page 12: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/12.jpg)
© Soak Social Ltd 2012
4 Profile Optimisation Tips
o Edit Your Profile Linko Customise Site Linkso Twitter Profileo Ensure Your Profile is Public
Some extra tips to ensure you maximise the visibility of your profile.
![Page 13: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/13.jpg)
© Soak Social Ltd 2012
Edit Your Personal LinkedIn Link
Personal branding
![Page 14: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/14.jpg)
© Soak Social Ltd 2012
Customise Website Links
Descriptive linking
![Page 15: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/15.jpg)
© Soak Social Ltd 2012
Link Your Twitter Account
Cross network promotion
![Page 16: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/16.jpg)
© Soak Social Ltd 2012
Make Sure Your Profile is Public
Let others see who you are
![Page 17: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/17.jpg)
Add Applications
![Page 18: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/18.jpg)
© Soak Social Ltd 2012
5 Applications to Integrate
o Your Presentationso Bookso Eventso Blogo Polls
Integrating applications into your account can give it depth and further enhance your profile
![Page 19: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/19.jpg)
© Soak Social Ltd 2012
Use SlideShare for Your Presentations
For those that didn’t attend
![Page 20: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/20.jpg)
© Soak Social Ltd 2012
What Are You Reading?
You are what you read
![Page 21: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/21.jpg)
© Soak Social Ltd 2012
Events You’re Attending
Where can people meet you in real-life?
![Page 22: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/22.jpg)
© Soak Social Ltd 2012
Include Your Blog
More exposure for your website
![Page 23: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/23.jpg)
© Soak Social Ltd 2012
Do Your Own Market Research
Poll your network & the wider community
![Page 24: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/24.jpg)
Build Your Network
![Page 25: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/25.jpg)
© Soak Social Ltd 2012
6 Ways To Connect
o Your Address Booko Previous Colleagues & Classmateso Contacts of Contactso Advanced Searcho Saved Searcho Join Groups
Start with who you know, then look to connect with those further afield.
![Page 26: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/26.jpg)
© Soak Social Ltd 2012
Leverage Your Existing Address Book
Connecting with those you already know is easy
![Page 27: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/27.jpg)
© Soak Social Ltd 2012
Connect With Those You Have Worked & Studied With
Colleagues past & present are usually happy to connect
![Page 28: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/28.jpg)
© Soak Social Ltd 2012
Connect with your Connections Connections
Your contacts are likely to have useful connections
![Page 29: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/29.jpg)
© Soak Social Ltd 2012
Use Advanced Search
Find people by company, job title & other criteria
![Page 30: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/30.jpg)
© Soak Social Ltd 2012
Saved Search
Let LinkedIn alert you to opportunities
![Page 31: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/31.jpg)
© Soak Social Ltd 2012
Join Groups
Like minded people congregate in the same places
![Page 32: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/32.jpg)
Market Yourself
![Page 33: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/33.jpg)
© Soak Social Ltd 2012
6 Tips For Marketing Brand You
o Status Updateso Create a Groupo Answerso Recommendationso Connect with Everyoneo Use Personal Invites
Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity.
![Page 34: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/34.jpg)
© Soak Social Ltd 2012
Status Updates
Relevant messages with build your profile
![Page 35: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/35.jpg)
© Soak Social Ltd 2012
Create Your Own Group
Encourage discussion around your area of expertise
![Page 36: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/36.jpg)
© Soak Social Ltd 2012
Questions & Answers
The more you help others get what they want...
![Page 37: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/37.jpg)
© Soak Social Ltd 2012
Recommendations
Be generous, recommend whenever you can
![Page 38: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/38.jpg)
© Soak Social Ltd 2012
Connect With Everyone
You never know when that next connection will become a lead
![Page 39: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/39.jpg)
© Soak Social Ltd 2012
Use Personal Invites
Don’t be boring, introduce yourself with style
![Page 40: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/40.jpg)
Measure the Results
![Page 41: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/41.jpg)
© Soak Social Ltd 2012
3 Things To Measure
o Track your Connectionso Group Memberso Sales & Leads
There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort.
![Page 42: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/42.jpg)
© Soak Social Ltd 2012
Track Your Connections
Track your network growth weekly
![Page 43: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/43.jpg)
© Soak Social Ltd 2012
Your Group
It’s not just about connections, but the conversation too
![Page 44: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/44.jpg)
© Soak Social Ltd 2012
Sales & Leads
Are you getting a return from your efforts?
![Page 45: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/45.jpg)
Tip: Managing Your Status
![Page 46: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/46.jpg)
© Soak Social Ltd 2012
4 Tips For Keeping Your Status Fresh & Relevant
o What to Sayo Find Contento Google Readero BufferApp
We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform.
![Page 47: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/47.jpg)
© Soak Social Ltd 2012
I Am An Expert In...
Decide on your area of focus
![Page 48: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/48.jpg)
© Soak Social Ltd 2012
Find Content Online
Search for authority sources that reflect your area of expertise
![Page 49: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/49.jpg)
© Soak Social Ltd 2012
Introducing Google Reader
Add the relevant content to Google Reader
![Page 50: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/50.jpg)
© Soak Social Ltd 2012
BufferApp Is Your Buddy
Buffer works all day so you don’t have to
![Page 51: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/51.jpg)
And Finally
![Page 52: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/52.jpg)
© Soak Social Ltd 2012
7 Key Points to Remember
o Complete Your Profileo Optimise it for Maximum Effecto Make Use Of Applicationso Market Yourself Using All The Tools Availableo Measure Your Results & Adjust Where Necessaryo Keep Your Status Up To Date & Relevanto Rinse & Repeat
Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment.
![Page 53: Leveraging LinkedIn for Business](https://reader034.fdocuments.us/reader034/viewer/2022052505/5555c461d8b42aaf158b46f5/html5/thumbnails/53.jpg)
© Soak Social Ltd 2012
Thank YouFor further information please contact:
Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: [email protected]: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark