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Transcript of 1 Leveraging social networking in your business marketing Leveraging social networking in your...
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Leveraging social networking in your business marketing
Leveraging social networking in your business marketing
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So, do you like to market?So, do you like to market?
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Difference between marketing & sales?Difference between marketing & sales?
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Not everyoneneeds to market
Not everyoneneeds to market
• those that want to stay below the radar• my nephew the asphalt specialty guy
• those who are in demand• community colleges
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But most of usDO NEED to market!
But most of usDO NEED to market!
• lots of competition
• need to “add value” to perceived commodity
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So what is the goal ofsocial media marketing?
So what is the goal ofsocial media marketing?• Raise awareness of you and your services • Establish yourself as a “go-to” person
• Drive traffic to your website
• Raise awareness of you and your services • Establish yourself as a “go-to” person
• Drive traffic to your website
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So what is the goal ofsocial media marketing?
So what is the goal ofsocial media marketing?• Raise awareness of you and your services • Establish yourself as a “go-to” person
• Drive traffic to your website
• Raise awareness of you and your services • Establish yourself as a “go-to” person
• Drive traffic to your website
• If direct sales $$ come from it, great, but that’s not the final determiner of success of soc media
• If direct sales $$ come from it, great, but that’s not the final determiner of success of soc media
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So, do you like to market?So, do you like to market?
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www.ActionPlan.comwww.ActionPlan.com
www.AskTheHeadhunter.com
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• “It’s not about me, it’s about you.”
• “You just gotta have fun.”
• “It’s not about me, it’s about you.”
• “You just gotta have fun.”
Common ThemesCommon Themes
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Ways of Marketing:• referrals• phone calls• networking events• mailings (newsletters, postcards, brochures, etc.)• e-mails• website• blogs• e-zines• social media
Ways of Marketing:• referrals• phone calls• networking events• mailings (newsletters, postcards, brochures, etc.)• e-mails• website• blogs• e-zines• social media
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Ways of Marketing:• referrals• phone calls
• networking events• mailings (newsletters, postcards, brochures, etc.)
• e-mails• website• blogs• e-zines• social media
Ways of Marketing:• referrals• phone calls
• networking events• mailings (newsletters, postcards, brochures, etc.)
• e-mails• website• blogs• e-zines• social media
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Ways of Marketing:• referrals• phone calls
• networking events• mailings (newsletters, postcards, brochures, etc.)
• e-mails• website (this is goal!)• blogs• e-zines• social media
Ways of Marketing:• referrals• phone calls
• networking events• mailings (newsletters, postcards, brochures, etc.)
• e-mails• website (this is goal!)• blogs• e-zines• social media
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Ways of Marketing:• referrals• phone calls
• networking events• mailings (newsletters, postcards, brochures, etc.)
• e-mails• website (this is goal!)• blogs (the engine!)• e-zines• social media
Ways of Marketing:• referrals• phone calls
• networking events• mailings (newsletters, postcards, brochures, etc.)
• e-mails• website (this is goal!)• blogs (the engine!)• e-zines• social media
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Striving for the “Holy Grail” of Website:• SEO (search engine optimization) the “Bot” or “Spider”
• key words
• overall traffic
• robust site
• frequency of new content
• links from other sites
Striving for the “Holy Grail” of Website:• SEO (search engine optimization) the “Bot” or “Spider”
• key words
• overall traffic
• robust site
• frequency of new content
• links from other sites
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A little history . . .A little history . . .
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A little history . . .
Once upon a time,There was a new sales guy,
Whose company had a website . . .
A little history . . .
Once upon a time,There was a new sales guy,
Whose company had a website . . .
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And a very nice website it was,But the new sales guy
Needed to move fast, and grow fast. What to do?
And a very nice website it was,But the new sales guy
Needed to move fast, and grow fast. What to do?
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Initial Thoughts: • Make a low-cost yet effective e-mail campaign that was sustainable • Decide what to “give away” besides a discount
• Info? • But could I compete with e-newsletters?
• Humor & Quirkiness!
Initial Thoughts: • Make a low-cost yet effective e-mail campaign that was sustainable • Decide what to “give away” besides a discount
• Info? • But could I compete with e-newsletters?
• Humor & Quirkiness!
21“Mindy Mail”
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Then I wanted to go to the next step . . .make my own website
Then I wanted to go to the next step . . .make my own website
• “added value” resource • follow:
• “It’s not about me . . .”• “It’s gotta be fun”
• “added value” resource • follow:
• “It’s not about me . . .”• “It’s gotta be fun”
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www.reflectiondigital.comwww.reflectiondigital.com
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David Ryan’s Social Media Marketing ProcessDavid Ryan’s Social Media Marketing Process
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THE BLOG IS THE ENGINE!THE BLOG IS THE ENGINE!
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THE BLOG IS THE ENGINE!THE BLOG IS THE ENGINE!
What to write about?• What are clients asking?• Tech updates• Marketing thoughts• If not an expert, be a reporter • Promo clients• Get others to be contributors• Observations
What to write about?• What are clients asking?• Tech updates• Marketing thoughts• If not an expert, be a reporter • Promo clients• Get others to be contributors• Observations
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Early e-zinesEarly e-zines
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Current e-zineCurrent e-zine
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(notice transformation of Mindy Mail)
(notice transformation of Mindy Mail)
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David Ryan’s Social Media Marketing ProcessDavid Ryan’s Social Media Marketing Process
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TweetDeck
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David Ryan’s Social Media Marketing ProcessDavid Ryan’s Social Media Marketing Process
Now, some supplementary activities . . .Now, some supplementary activities . . .
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But what if you don’t have a website?But what if you don’t have a website?
X ger
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Networking Events & Follow-upNetworking Events & Follow-up
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SocMedia Tools I’m still checking out . . . SocMedia Tools I’m still checking out . . .
YouTubeYouTube
Facebook or MySpaceNOTNOT
PodcastsPodcasts
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[email protected]@videolabs.net
www.videolabs.net
David [email protected]@videolabs.net
Valerie Yoscak
