Leveraging Facebook for Business
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Leveraging Facebook for Business Richard C. Brasser and Kristen Galli The Targeted Group December 16, 2009 ©2009 The Targeted Group
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Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.
Transcript of Leveraging Facebook for Business
Leveraging Facebook for
Business
Richard C. Brasser and Kristen Galli
The Targeted Group
December 16, 2009
©2009 The Targeted Group
Today’s Presenters:
Richard Brasser
Twitter: @socmedia365Gvoice: 646.719.0619Email: [email protected]
Kristen Galli
Twitter: @TheTGGvoice: 407.243.8554Email: [email protected]
www.thetargetedgroup.com 866-738-8768
What IS social networking?
• Ask a few people in crowd
Let’s start with what it ISN’T
It isn’t about…
Technology
It isn’t about…
What you had for breakfast
It isn’t about…
Wasting Time
It isn’t…
Just for kids
So, what IS social networking?
Just for kids
It is about…
A global network
It is about…
Instant information
It is about…
Viral growth of your message
Why should YOU care about it?
You can
Exponentially
increase your access
to information
You can
collaborate
globally
Make
More
SALES
The most important
first step is to…
…BE A PART OF THE CONVERSATION
Social Media Landscape
Facebook:
2004 to Today
More that 350 Million Active Users
If Facebook were a country it would be the THIRD most populated in the WORLD.
Even ahead of the USA
3.5 Billion
Unique Advantages of Using Facebook for Business
Lead Generation
Search Engine Optimization
Two Way Dialogue
Learn Who Your Customer Is
Targeted Advertising
Natural Recommendations = Trust
Reputation Management
New Customer Acquisition
• More than 1.6 million active Pages on Facebook
Flexibility
The Story of 3M Canada
C.A.P.T.’N. (Create Your Account)
C.A.P.T.’N. (Create Your Account)
Status Bar:Publish news and information about your company to appear in your “wall”, below.
Tabs:The layout of a Facebook Page is flexible. You can add up to six tabs that are visible to fans including videos, pictures and product information.
Profile Picture:Upload your company logo.
Fans List:Virally grow your exposure and learn about your customers.
C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
C.A.P.T.’N. (Publish /Post)
Online Privacy Issues
C.A.P.T.’N. (Tools and Analysis)
Insights
A Facebook application that allows you to track metrics including page views, wall posts, discussion threads and photo views.
Google Analytics
Use Google Analytics to track the number of visitors from Facebook to your website and set up conversion tools to track the impact on your sales funnel.
C.A.P.T.’N. (Tools and Analysis)
C.A.P.T.’N. (Network)
C.A.P.T.’N. (Network)
How do you engage your fans??
Think outside the box!
10% of page visitors played game
Of those who played:6% clicked the "Share" 6% clicked "Buy Now“
Received over 6,000 new fans in addition to sales and media exposure
Burger King Whopper Sacrifice
Invested: less than $50,000
Returned: more than $400,000 in press/media value
Received 32 million free media impressions
That is like reaching the population of these 19 states… combined!!
Great Wolf Lodge
• Extended Product and ServicesInformation
• Special Events
• Promotions
• E-Newsletter
Leveraging Facebook for Business
• Integrate with your existing strategy
• Measure sales and ROI
• Assign resources and allocate time
P.O.S.T.Four Simple Steps to Design Your Strategy
People
Objectives
Strategy
Technology
5 Key ObjectivesOf Social Networking
Listening
TalkingEnergizing
SupportingEmbracing
Essential Strategic Steps
1. Identify your first social networking beachhead
2. Clearly define the key value that your company
and employees provide
3. Understand your audience and identify where
they engage in social networking
4. Expand your circle of influence
5. Activate an advanced social networking
initiative
