Why Live VideoMatters

THE POWER & POPULARITY

By: Julia Jornsay-Silverberg

2016T H E Y E A R O F L I V E V I D E O

Why Facebook Livematters to marketers

Why it works well Best practices forproduction

Facebook’s algorithm

prioritizes video

Facebook Live is a

proven way for

businesses to reach

more people

Provide exclusiveaccessShow behind-the-scenesShare special couponsor promo codes

Be authenticPick a primary platformEngage with theaudiencePromote ahead of timeEnd strong

Live video is about fostering a community anddelivering value to your audience.

Tips for using Live Video like a ProBe authentic: authenticity leads to advocacy and loyalty.

Engage: call people out by name and ask them questions to get the conversation

started.

Pick a platform: understand each platform, and think about your audience before

deciding which to use for a particular broadcast.

Promote: spread the word beforehand across your social media networks to

generate awareness and interest.

End strong: use a call to action at the end of your video to drive action by viewers.

Now that you know the best practices, you're probablyready to get started!

...LET THE BRAINSTORMING BEGIN!

12 Ideas for using Facebook Live

#1: Q&AHold a Q&A session where you provide personalized

answers to questions that were submitted by youraudience.

Here's why: Giving unrehearsed answers to questions is a

great way to build credibility and show off your expertise.

#2: Behind-the-scenesTake your fans behind-the-scenes into your business,

trade show or event to show them the nitty-grittydetails.

Here's why: This helps your fans feel like they’re being given

access to exclusive content they wouldn’t get anywhere else.

#3: ToursTake your fans on a tour somewhere; bring them along

for a first-person adventure and/or activity.

Here's why: This is a great way to show people “what they’re

missing” and provide them with value.

#4: How-To's & DIYProvide an educational tutorial to your audience that

shows them how to do something.

Here's why: Instructional and educational content is a great

way to provide value to your fans.

#5: Demo/Product launchProvide a product launch or demonstration to your

fans to showcase how to use your product.

Here's why: Showing fans exactly how to use your product is a

great way to build awareness and interest for your offering.

#6: NewsDiscuss topical, timely industry news and/or articles

with your audience.

Here's why: Sharing your opinion on a timely topic is a great

way to start a conversation and grow engagement.

#7: Talk ShowHost a weekly talk show where your audience can

write or call-in questions.

Here's why: Giving your fans the opportunity to be featured

on your broadcast is a great way to generate engagement.

#8: Build your Email ListUse your broadcasts to build your email list by

discussing a free opt-in guide or blog post on your site.

Here's why: Providing free, valuable guides and giveaways

gives them a reason to share their email address.

#9: InterviewsInvite industry influencers or customers to discuss a

specific topic, and ask them questions you know youraudience will find interesting.

Here's why: These unscripted interviews help create

transparency.

#10: Focus GroupsUse your audience as a focus group to generate

feedback on an idea, product or service offering.

Here's why: Showing your fans that you value their opinion

helps build loyalty.

#11: Repurpose ContentTurn last month’s blog or podcast into a Facebook Live.

Get creative with finding ways to repurpose contentinto the live video format!

Here's why: Different people enjoy different methods of

content consumption.

#12: Run Flash SalesGive your audience a special promo code that is only

valid for a limited time.

Here's why: Expiration dates drive urgency and incentivize

action.

That's it!Now you've got 12 ideas for how to start using

Facebook Live for your brand or business!

See the original blog post at:juliajornsaysilverberg.com