INTRODUCTION TO APP STORES

PETER HEINRICHDEVELOPER EVANGELIST, AMAZON

@PeterDotGames

peterheinrich

heinrich@amazon.com

1. WHAT IS AN APP STORE?

PUT YOUR MOBILE APPS INTO

THE HANDS OF CUSTOMERS.

DISTRIBUTE DIGITAL

CONTENT.

• Customers can browse apps by date,

category, rating, or other characteristics.

• Some app stores curate their content.

iOS AND ANDROID ARE THE

MOST POPULAR.

TWO MOBILE OS

FLAVORS DOMINATE.

• Fire OS runs on Amazon devices and is

based on Android.

• Others: Blackberry, Tizen, Firefox OS,

Ubuntu and more.

THERE ARE MANY APP

STORES TO CHOOSE FROM.

TARGET SPECIFIC

HARDWARE OR OS.

• Development platform determines which

app store you can publish to.

2. WHAT DOES AN APPSTORE DO?

LINK BETWEEN YOU AND YOUR

POTENTIAL CUSTOMERS.

CONNECT WITH YOUR

AUDIENCE.

• Makes it available for users to download.

• A way for users to publicly evaluate and

rate your mobile app.

COLLECTS PAYMENTS WHEN

YOU SELL YOUR APP OR ITEMS.

MANAGES SALES

TRANSACTIONS.

• Establishes a financial relationship with its

users.

• Handles all sales transactions users initiate

related to your app.

EXTRA FEATURES TO INCREASE

EXPOSURE.

HELP APP BE

DISCOVERED.

• Special offers or incentives for customers

to download your app.

• Ability to sign up for enhanced

merchandizing or other promotional offers.

3. WHAT DOES AN APPSTORE NOT DO?

IT’S UP TO YOU TO MAKE YOUR

APP STAND OUT.

DOESN’T PROMOTE

YOUR APP.

• You need to advertise, get endorsements,

leverage your catalogue and more.

• Don’t neglect basics either.

4. HOW TO USE AN APP STORE?

ALSO USE THE RIGHT

DEVELOPMENT PLATFORM.

TARGET THE RIGHT

AUDIENCE.

• Publish to all platforms to maximize reach.

Each app store exposes your app to

different audiences.

RESEARCH EACH APP STORE,

SIGN UP AND SUBMIT!

DO THE LEG WORK

BEFORE YOU START.

• All app stores require you register as a

developer before you submit apps. (Fees

may apply).

• Remember: Your app can’t succeed if you

never publish it.

WHAT IS AN APP STORE?

Digital distribution for your mobile apps.

WHAT DOES AN APP STORE DO?

Connects you to the customer, handles sales transactions on your

behalf and offers limited promotion.

WHAT DOES AN APP STORE NOT DO?

Advanced promotions or advertising. It’s on you!

HOW DO YOU USE AN APP STORE?

Target the right platform and audience. Most importantly – Publish!

WHAT DID WE LEARN