Industry Trend Report:Global App and Cap Stores for Robots

(presentation at InnoRobo, Lyon, July 2015)

Joost NijhoffBusiness Developer IT/Robotics

Odense Robotics - Denmark

- Apps & Caps for Robots- the story and the people behind- their potential and their impact - Scale Up Business Models- Example from OdenseRobotics

Robot App Store: Online marketplace, inspired by mobile app stores, enables robot owners to purchase and download applications written by developers around the globe that extend the functionality of their robots.

APPS AND CAPS

Robot Cap Store: Online platform where distributors and integrators can present [approved] accessories that run successfully at end users robots

Why we might need Robot Apps

“All our products will be connected by 2020” Samsung CEO and president BK Yoon (@ CES January 2015)

IoT – Industry 4.0

RaaS: Robots as a ServiceRemy Glaisner, Myra Research @ RoboBusiness Europe 2015

Apple, Google and Amazon

Preconditions for Robot App Stores“No App store without a mature market &

generic platform” Dan Kara (Director, Robotics at ABI Research, Boston)

“No Apps for industrial but for consumer robots, approved Caps are more likely”

Jean-Yves Benaiteau (Consultant on Industrial Innovation)

Caps: “From Solutions to Products” – could that be the end for integrators?

Issues: - Operating Systems (ROS)- Safety, Critical Industries- Critical Mass (number of installed platforms / devices)

Industrial -> Personal/ConsumerMarket for service robots 2013 21.000 PROFESSIONAL Service robots2017 21 million PERSONAL Service Robots 2025 € 29 billion Personal/Consumer robotsPROFESSIONAL use: defense, field robots, milking robotPERSONAL use : vacuum, lawn, entertainment, health techPERSONAL USE => potential for generic platforms -> app store

Drivers:- Less focus on security, more on usability- Number of installed platforms on one dominating OS- One big player setting the standard / or ROS

No app store for industrial robots, but for service robots

In the meanwhileROS 2007, 2010 ROS 1.0, 2012 Baxter Research Robot , 2013 -> Open Source Robotics Foundation, 2014 ROS Industrial Europe kick off, 2015 approx 80 code contributors

Roomba community

NAOqi

RAPP3-year project (2013-2016) that will provide an open source software platform to support the

creation and delivery of Robotic Applications (RApps), for service robots

Industrial Network: GE, AT&T, CISCO, IBM, Intel2014 (“open, not-for-profit group”), common architectures, language connecting brilliant

machines and people

What we can learn from Mobile AppsDominating platforms (iOS & Google Play)

100 billion downloads / paid out $30 billion (Apple WWDC June 2015)

App Store model will change- 30/70 split- From Apps to Ambient Services- Ambient: technologies disappear in the background, only UI user interface

perceivable- Apple and Google race to see who can kill the App first (Wired, June 2015)

Google “Now on Tap” – Apple ProActive

A True Robot App Visionary

Bruno Maisonnier 2005

• Family of companion robots & Apps• Nao academic world (€ 14.300)• NAOqi, SDK, online application store• Nao € 7.100 / 7000 sold world wide• "Aldebaranians“ creating applications• Exit 2015

-“For me, the next step is to add content, applications in our application store – so a huge community of people will become interested in joining our adventure”

Robot App Store

Elad Inbar 2011- Apps’ marketplace- “The missing link in the value chain”- Grishin Robotics investment 250.000 USD- Example App: Dancing Roomba-Lullaby

2015- 271 Apps (Roomba 100, Aldebaran 25)- All Apps for free

2015 a big year for Personal Robots – Social companions

Jimmy, (Intel, Trossen Robotics, 21stCentury Robots)• open-sourced 3D-printed robot • € 1400, Beta kits shipping 2015• Linux open source C++ framework

Jibo (Jibo Inc, crowd funded, € 3,3 million)• See, Hear, Speak, Learn, Help, Connect• pre-order € 680 delivery April/May 2016• Linux based, but subsystem is closed, proprietary• Apps: Jibo Skills developed ecosystem partners

Pepper - reads emotions

• Created by Aldebaran for Softbank • Alibaba & Foxconn 20% stake in Softbank

robotics• Know-how, strategy and global networks • Release June 20th, Japan only • 1000 units/month• € 1540 + insurance + apps = € 8.400• ”Selling below manufacturing costs” –

Business model relying on App Store revenues

• 200 Apps + App developer program

Scale Up Your Business Model

• App Store model should inspire everyone to create scalable business models• Start Ups in Robotics are challenged• “Extraordinary value creation cannot occur without growth”• “Entrepreneurial growth post start-up = Scale Up”

Daniel Isenberg, professor of Entrepreneurship Practice, Babson College

Clear, simple business models• Know your unique capabilities• Use the value chain• Keep it simple and make it scalableSome have clear concepts, say no to 1000 opportunities and stay true to their business model: Universal Robots, CEO Enrico Krog Iversen => Terradyne € 254 + € 58 mio = € 312 million

• Collaborative robot arms UR3, UR5, UR10• Promising exit opportunities for start ups

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URCaps - by UR provides standardized interfaces, 3rd parties create re-usable capabilities. The URCaps platform is basically a dating service, w/standard solutions URCaps are business opportunities for automation vendorsAll URCaps have been verified to be working by UR.

OdenseRobotics: - 70 companies, 1,800 employees, robotic/automation sectors. - A diverse cluster, strong value chain- Significant strengths in collaborative robots, SME automation, Sensors and vision, Food tech

Take Away3 main points you may want to take home:

2015: Industrial Robots need Caps, not AppsSecurity issues and diversity of OS are severe obstacles for industrial apps

2020: Consumer Robots run on Ambient services, not on downloaded AppsThe App Store model is likely not around anymore when consumer robotics have reached critical penetration. Ambient Services / Ambient Intelligence will take over.

At any time: Scalable business models will always be keyEven in the smallest niche it is possible to define your scalable business models