The Next Killer App: Stores
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the next killer app: STORES Lee Peterson EVP , Brand, Strategy & Design WD Partners wdpartners.com
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The already breakneck pace of retail broke the sound barrier when retail was unleashed on the Internet. And, while online retailers refined their lighting fast cross-selling, brick and mortar retailers continued to shrug at the growing void that threatens to alienate shoppers. The resulting mix has upended commerce leaving a generation of shoppers store-less. As this dust settles, retailers are waking up to the surprising reality that their registers are silent! However, in the panic to solve the loss of shoppers, stores are overlooking their best and most effective solution. Solutions that stores already have. To get our hands around the growing ramification online retailers are having on stores, we surveyed 1500 consumers, who rated and ranked in-store pick up options. – As it turns out shoppers don’t want to go into stores at all. Through several focus groups we learned, not only what appeals to shoppers, but why so many prefer online shopping—despite the fact that it leaves them wanting more. This data, coupled with insights from WD’s retail experts provides powerful answers about the online retailer dilemma while pointing to the deeper cause of the wayward shopper. In this syndicated study retailers interested in winning back the Storeless Generation, and pioneering the next big thing for stores, will find actionable concepts and get a deeper look into the mind of today’s consumers. Contact us at [email protected] to book Lee Peterson to present the findings in person.
Transcript of The Next Killer App: Stores
the next killer app:
STORES Lee PetersonEVP, Brand, Strategy & DesignWD Partners
wdpartners.com
STORESAS WE KNEW THEM...
are over
WD is a customer experience expert for global retail brands.
Our mission is to deliver innovative solutions that will drive and shape the future of retail.
46 years • 7 offices worldwide • 400 associates
what we do
insights & strategy design & brand digital services architecture & engineering program management
Wiring the Customer ExperienceHow Consumers Are Embracing Fast-Emerging Digital Technologies
Supermarket ShowdownLeaders and Laggards in the Battle for Consumer Preferences in Physical and Digital Grocery Experiences
Grocery’s Next GenerationHow Millennials Will Change Shopping
The Continuum of CoolHow Successful Brands Stay Relevant Crossing the Generations
The Fundamentals of Aisle AttractionIncreasing Center-Store Traffic How In-Aisle Merchandising Attracts
thought leadership
Amazon Can't Do ThatUncovering Where Amazon Fails to Deliver and Retail Stores Can Win
our partners
Once Upon a time...
we did all the work
NOW
NOW
We have stores
in ourpockets!
5% Shopper visits have fallen
every month forthe past two years
Source: ShopperTrak
Internet salesevery quarter for the past two years
Source: US Census Bureau
+15%
You now bear the burden oF Fulfillment
Attention Retailers
86%#1
BUYONLINEPICKUPINSTORE
most appealingDRI technology
Source: Wiring the Customer Experience, WD Partners 2012
Overall APPEAL
Drive-thru
Curbside
Front of Store
Combined Retailer
Parking Lot Kiosk
Self-Serve Locker
Alt Location
Back of Store
57%
50%
49%
47%
32%
30%
24%
24%
2 things...
FulfillmentCenters
SocialPlaygrounds
bury the thought of what stores once were
thank you...
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