RSG Webinar - Enterprise App Stores

8/9/2019 RSG Webinar - Enterprise App Stores

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Kashyap Kompella

@realstorygroup

Hashtag #RSGWebinar

Enterprise App Stores:

An idea whose time has come?

RSG WebinarJan 23, 2014


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Copyright © 2014 Real Story Group www.realstorygroup.com

A brief intro to Real Story Group

•

We are a technology research & advisory firm• We’re passionately vendor-neutral and we work solely on behalf of

technology users & buyers

• We’re cost effective--we save our clients time, effort, and money and

we reduce risk

• 12 years in business, 3,000 customers in 60+ countries

•

Web CMS

•

Digital Marketing Technology

• Collaboration & Social Software

• Brand & Digital Asset Mgmt

• Broadcast & Media Asset Mgmt

•

Document Mgmt (ECM)

•

Enterprise Mobile Technology

• Portals & Content Integration

• SharePoint

• Cloud File Sharing & Collaboration

We cover 10 different technology sectors:

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Which vendors do we cover?

(realstorygroup.com/vendormap)

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Enterprise App Stores?

An Enterprise App Store is Like Teenage Sex

• Everyone Talks About it

• Nobody Really Knows How to Do it

• Everyone Thinks Everyone Else is Doing it

• So Everyone Claims They are Doing it

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•

Planet of Apps

•

Enterprise Mobility

•

Enterprise App Stores

•

Best Practices

•

Enterprise Mobile Technology Reality Check

Agenda

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Planet of Apps

•

Enterprise Mobility

•


•

Best Practices

Agenda

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Apps are everywhere…

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Source: Ben Evans


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This is just the beginning…

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Source: Ben Evans


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•

Planet of Apps

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Enterprise Mobility

•


•

Best Practices

Agenda

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Enterprise Mobility

WhatExactly Are

You Tryingto Do ?

Let’s look at a few categories…

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Enterprise Mobility - Simpler B2C Apps

• Constitute the vast majority of apps out there

• Key Requirements

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Multiple OS and Device Support

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Analytics including usage and in-app behavior

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Social media integration

–

Support for rich-media (images, audio, video)

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Scalability & Cloud-friendliness

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App store distribution

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Many others: QR Codes (Marketing); Graphics

libraries / GPU (Games)

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Enterprise Mobility - B2E Apps

• “Digital workplace to go”

• Key Requirements:

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Integration and out of box connectors

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“Mobile Middleware” features

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Security capabilities

–

App Management features

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Planet of Apps

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Enterprise Mobility

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•

Best Practices

Agenda

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App Stores

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Image Source: Appear


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Private App CatalogiTunes or Google Play

Private vs. Public app store

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Consumer Apps

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Apps and updates are

optional

•

Personal iTunes / Googleaccount based

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•

Enterprise or “in-house”

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Apps and updates are

required

•

Corporate Directory Authenticated

vs.


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The case for Enterprise App Stores

• Distribute apps and

applications to mobile

devices, laptops, desktops

• Push notifications

• Life cycle management

•

Trial software for employees

• Approved third party appsfor employees to download

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Distribution andManagement

Analytics

Enhanced Experience

• Rate & review software,

popular/recommended apps

• Enable ROI

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Understand what apps are

being used and by whom

• Provide better analytics


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Planet of Apps

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Enterprise Mobility

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•

Best Practices

Agenda

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Enterprise App Store Success Mantras

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Ease of use / app discovery mechanisms

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Try and Buy

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Device and platform compatibility

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Recommendations Engine

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‘Social Network’ inputs

Must have consumer app store like features

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Enterprise App Store Success Mantras

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Apps based on employee role and authorization

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Purchase via enterprise evaluation and procurement process

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Enterprise specific pricing and bundling

•

Support

•

Certified Apps

Must have enterprise friendly attributes

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Enterprise App Store Framework

• IT Consumerization

• BYOD

• Personal Apps

Why can’t you make

business apps like this?USERS

• Mobile Enable

employees

•

Don’t compromise

Security

How do you manage

apps in the enterprise?CIO

•

SDKs are not

enterprise friendly

• Mobile development

is different

How to get started?

What’s the best

approach?

DEV

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Planet of Apps

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Enterprise Mobility

•


•

Best Practices

•

Enterprise Mobile Technology Reality Check

Agenda

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Dynamic but Immature Market Place – H1, 2014


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Let’s stay in touch

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Visit us at:http://www.realstorygroup.com/

• Download a free excerpt of our research:

http://realstorygroup.com/Sample//

• Download the vendor subway map:

http://www.realstorygroup.com/Research/Vendors/

Contact us for more information:

[email protected]

Twitter: @realstorygroup

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+ 1 617 340 6464 (International)

RSG Webinar - Enterprise App Stores

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