Introduction toSocial Media for B2B

By Brittany Thompson (Fall 2011)

According to Spain’s Internet Marketing and Business Solutions:

Social Media “is not a fad.

It’s a fundamentalchange in the way we

communicate.”

Social Revolution: Social Networking Surpasses Email

Source: Comscore, June 2011

Social Users

Email Users

2007 2008 2009 2010 2011

1.1 billionsocial users

2010

2011

Web Usage (minutes)

4 hoursper month

Rest of the Web

Social Revolution: The Web is Shrinking

Sources: Ben Elowitz, Wetpaint / comScore

Social Revolution: Facebook Eats the WebP

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en

t o

f O

nlin

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sag

e

Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009

Top Internet Uses

20062007

2008 20092010

22%internet time is social

Search

2011

How can you successfully engage an audience on social networks?

Connect. Interact. Reward.

Branding & Awareness

• Brand yourself as an expert or authority• Generate “hype” or “buzz” – build excitement & energy• Sharing of information can be taken to a new interactive level• Information can be shared across company websites, YouTube, Facebook,

Twitter, LinkedIn, region-specific social networks and more• Contests, polls, prizes, discussions encourage interaction, sharing, interest

http://www.ddwilliamson.com/enter-to-win

Facebook mobile users are 2X more active than desktop users.

- facebook.com

81minutes

per day

Social Revolution: Mobile Apps Used More than Web Browsers

Source: comScore, Alexa, Flurry Analytics

Mob

ile A

pps

Bro

wse

r

Social Media Visitors stay longer and visit more pages!

It’s about connecting(not just contacting)

Bigger Picture…

The conversation is happening, whether you’re part of it or not.

Join the conversation.