B2B Social Media Strategy

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Social Media B2B Strategy

description

An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information

Transcript of B2B Social Media Strategy

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Social Media

B2B Strategy

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B2B Social Media Strategy

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Social Business

SuppliersEmployees

Customers

In-Person

Traditional Marketing

Online

Integration

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Social Media…

Build Awareness Educate Engage

Information Purchase Customer Service

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Benefits of Social Media Marketing

Generating more business exposure (85%)

Increasing traffic (69%) Providing marketplace insight (65%)

Ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use (SOCIAL MEDIA EXAMINER & IBM) - Survey

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1 + 1 = 3

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Competitive or…

68% of companies are unprepared to fully incorporate social media

Ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use

(SOCIAL MEDIA EXAMINER & IBM) - Survey

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The Plan

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Stakeholder Map

Where

Corporate

Dealers

IndustryGroups

End User

Your StaffMedia

Sales Agenc

ey

Possible example of a basic stakeholder map for a B2B Sales Agency

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Goals & Objectives

http://www.lauradunkley.com/2013/02/21/communication-goals-and-objectives/

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Social Media Guidelines

http://www.lauradunkley.com/2013/03/22/how-to-create-a-social-media-policy-for-your-company/

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Sun Mon Tues Wed Thurs Fri Sat

EVENT

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Content

Events Review Insights Tech Tips Product highlights

Corporate Advocacy Groups Media Industry

Influencers Event Organizers Retailers

Original Curated

Words, Video, Audio (Podcast), Photos, Infographics, illustrations

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Content is King

KISS Unexpected Get to the Point Emotions Tell a story

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RITE

RelevantInterestingTimely Entertaining Source: (Mark Schaeffer ROI)

Story telling

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1

•Research

2

•Plan

3

•Budget

4

•Implement

5

•Manage

6

•Report

http://www.lauradunkley.com/2012/03/15/social-media-how-to-start-your-social-media-plan

/

1

•Monitor

2

•Measure

3

•Evaluate

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Questions

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B2B Social Media Strategy