Market Applications And PracticesINTERNET

Afshan Hirji -50Rajendra Hiwale -51

Rameez Iraqi -52Adhithi Iyer -53Aditya Iyer -54

Dinesh Jadhav -55

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Internet

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Global Network Who owns the Internet? Internet & World Wide

Web Communication

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Worldwide Users

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Internet trends in India

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In a span of four years (2008-2012) India added 88 Million internet users reaching to total of 137 Million internet, growing 26%

 In 2013, there are 67 million smartphone subscribers, which is 6% of the total subscribers in India, growing at the rate of 52% .

More than 50% of Indians share almost everything or most things online in comparison to 15 % in US and 24% Globally

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Challenges & Problems faced by internet marketing

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Creating Content Converting leads to sales Reliability And Security Issues Technical skills Keeping pace with market and technological

change Abiding by laws and legislations Ensuring maximum access

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Contribution to GDP

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 Internet services and devices industry has potential to increase its contribution to up to 3.3 per cent to India's Gross domestic product by 2015, a report by McKinsey & Company.

"The Internet currently contributes a modest 1.6 per cent to

India's GDP in line with most aspiring countries.

This could grow to 2.8-3.3 per cent by 2015, if India achieves its potential for growth in the number of Internet users and Internet technology related consumption and investment over this period

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Internet marketing

Search Engine

Optimization (SEO)

Blog Marketing

Affiliate Marketing

Pay Per Click

Search Engine

Marketing

Viral Marketing

SNAPCHATMay 2009 | Co-founders Bobby Murphy and Evan Spiegel meet at Stanford

February 2011 | Version 1.0 of the Snapchat Prototype is tested

June 2011 | Version 2.0 (official) of Snapchat is tested

September 2011 | Initial Launch of Snapchat AppJune 2012 | Over 100 million photos have been shared over Snapchat

September 26, 2012 | Snapchat celebrates its 1-year birthday

October, 2012 | Snapchat releases version for Android platform

Developers

Evan Spiegel David KravitzBobby Murphy Daniel Smith

• Photos shared through Snapchat are known as “SNAPS”.

• Time limit for view of snaps then that snap will be hidden and deleted from server.

• Began under the name of “Picaboo”

• App’s mascot is "Ghostface Chillah“

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Brand Milestones

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Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign

Snapchat to Celebrate 1 Billionth Snap Shared with Massive “Group Snap” in Times Square

Snapchat Named Best Mobile App | Crunchies Awards 2013

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S

Demographic

Behavioural

Psychographic

T

Youth

Venture capital firms.

P

Changing trends

D

Phenomenal Privacy

Fancy text

Smart filters

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Strengths

Opportunities

Weakness

Threats

•Unique approach•FunctionalitySimplistic

•Controversies •Inability to retain messages •Monetize the app•Absent On Windows , BlackBerry

•Teenage segment•Additional features

•Legal ramifications •Press coverage and public opinion

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BRAND STRATEGIES :

Logo : Change in Logo Tagline : “Real-Time Picture Chatting”

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Distribution Of SnapChat :Available on Android , iOS ,

Absent onWindows and BlackBerry

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Promotional Strategies

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1. Contests

2. Discounts

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3. Send Insider Marketing

4: Preview A New Product

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5. Event

6. Gain Followers With A Giveaway

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7: Take People Behind The Scenes

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Pricing Strategies

APPLICATION :Free of Cost!

COMPANY : • Snapchat CEO Reveals Rejected FaceBook's $3 Billion Offer• Google reportedly offers Snapchat with $4 billion deal.

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Competition Analysis

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DIRECTCOMPETITION : 1.Poke 2. Instagram 3.Flickr

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INDIRECT COMPETITION

Whatsapp Messenger

BlackBerry Messenger

WeChat

Line

Hike

Viber

Skype2/17/2014

Instagram

Instagram is a photo sharing app that connect users. Instant photo uploads with real time comments and feedbacks. Launched in October 2010. 150 million users worldwide. 3 million photos uploaded daily.

Swot analysis of Instagram

Strenght• Instant action• Connecting people through hash

tag• Free application• Easy to use application

weakness• No revenue .• Occasional bugs and crashes

Opportunities• Purchased by Social Gient

facebook Inc.• Most popular photo app in the

market• Development of mobile web

ThreatsCompetition getting more and more seriousRising interest in videos than pictures

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WeChat

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It is a mobile text and voice messaging application. Launched in October 2010 by Tencent naming

Weixin. Rebranded as WeChat in April 2012 for

international market. Had 300 million users by January 2013.

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Who uses WeChat?

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16%

40%

28%

12%

4%

Age group0-19 20-29 30-39 40-49 50+

Swot analysis of WeChat

Strength Allows to send

videos,voice notes, pictures.

Profile Picture Facility No need to add friends Available for all platforms

Weakness Not diversified Weak distribution of

network

Opportunities Advanced technology Recognized application Modernization of people Increased demand for

smartphones

Threats Competition Product substitution Similar applications for

free too.

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Business Plan for India

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Objectives Establishing the brand Penetrating the big Indian youth marketSegmentation Mainly targeting the teens and the 20's users Psychographic Segmentation Positioning Creating a brand image of SnapChat through Celebrity

Endorsements

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4Ps

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Product Direct addition of a friend list Profile Picture and with a Status Facility. Conversation (self destructive in nature) features More Security Options to curb Sexting Issues

Place Metropolitan Cities, Followed by Other Major Cities Rural India

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Promotions Social Media Forums Celebrity Endorsements Free Recharge offers And Discount Coupons Web Banners on Websites

Price Free of Cost

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