Northwestern Technologies

The way to the future with social media

What to expectWhat is Social Media?How did Social Media come to be?How is Social Media used in today’s society?How can our company grow using Social

Media?Review of what we have discussedQuestions

What is Social media?

• A new way of building our future!

How did Social Media come to beIt all started in the 1970’s with something called the

Bulletin Board System (BBS)Introduction to CompuServe in the 1979AOL made it’s day viewMid-1990’s Yahoo and Amazon was introduced

How social media is used today

How is Social Media used today cont. In a survey two-thirds of big companies us Web 2.0 tools

such as social networks or blogs.SuperValu used Yammer to connect to 11,000 Executives

and store managers.Dell uses IdeaStorm site to listen to their costumers that

had more than 17,000 ideas and adopted 500BlendTec used an ad saying “will it blend” on YouTube

increasing it’s sales 5x

BlendTec Results

2005 October 30-31 2006

November 2006

Some Time Later

January 2009

Great Products but no brand awareness

Built willitblend.com first 5 videos posted to YouTube

First 5 videos top 5m views on YouTube

BlendTec begins optimizing YouTube tags and purchasing Adwords and Yahoo!

YouTube channel has 3,013,978 views, 157,621 subscribers

How our company can grow using social MediaStart applying our logo’s and some

commercials to network sites such:• Facebook• Twitter• YouTube Set advertisements that relate to people in

the range of 18 – 64 Also relate towards adult women ages 18-29

because they have a full use of 89% overall and 69% on an average day

How our company can grow using social media cont.

Review of what we have discussedWhat Social Media isBackground to how social media became

popularHow companies in today’s market utilized

Social Media to their advantageHow we as a company can make ourselves

better and use social media to it’s fullest

QUESTION’S?

Works Cited

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Briggs, Christian. "BlendTec Will It Blend? Viral Video Case Study." Http://www.socialens.com. N.p., Jan. 2009. Web. 5 Aug. 2012.

<http://www.socialens.com/wp-content/uploads/2009/04/20090127_case_blendtec11.pdf>.

Dyer, Pam. "Social Media Sites Are Now Used by 65% of Adults Online." Pamorama. N.p., 4 Sept. 2011. Web. 05 Aug. 2012. <http://www.pamorama.net/2011/09/04/half-of-us-adults-use-social-media-

infographic/>.

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bbs-bulletin-board/>.

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media-economy-companies/55029088/1>.

Nations, Daniel. "What Is Social Media?" About.com Web Trends. N.p., 05 Aug. 2012. Web. 05 Aug. 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.

Nickson, Christopher. "The History of Social Networking." Digital Trends. N.p., 21 Jan. 2009. Web. 05 Aug. 2012. <http://www.digitaltrends.com/features/the-history-of-social-networking/>.

"Overview - AOL Corp." AOL Corp. AOL INC, 5 Aug. 2012. Web. 05 Aug. 2012. <http://corp.aol.com/about-aol/overview/>.

Qualman, Erik. "Social Media Success Stories." Search Engine Watch. N.p., 15 Nov. 2009. Web. 05 Aug. 2012. <http://searchenginewatch.com/article/2064291/Social-Media-Success-Stories>.