Imkt120 martin[1]
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Transcript of Imkt120 martin[1]
Northwestern Technologies
The way to the future with social media
What to expectWhat is Social Media?How did Social Media come to be?How is Social Media used in today’s society?How can our company grow using Social
Media?Review of what we have discussedQuestions
What is Social media?
• A new way of building our future!
How did Social Media come to beIt all started in the 1970’s with something called the
Bulletin Board System (BBS)Introduction to CompuServe in the 1979AOL made it’s day viewMid-1990’s Yahoo and Amazon was introduced
How social media is used today
How is Social Media used today cont. In a survey two-thirds of big companies us Web 2.0 tools
such as social networks or blogs.SuperValu used Yammer to connect to 11,000 Executives
and store managers.Dell uses IdeaStorm site to listen to their costumers that
had more than 17,000 ideas and adopted 500BlendTec used an ad saying “will it blend” on YouTube
increasing it’s sales 5x
BlendTec Results
2005 October 30-31 2006
November 2006
Some Time Later
January 2009
Great Products but no brand awareness
Built willitblend.com first 5 videos posted to YouTube
First 5 videos top 5m views on YouTube
BlendTec begins optimizing YouTube tags and purchasing Adwords and Yahoo!
YouTube channel has 3,013,978 views, 157,621 subscribers
How our company can grow using social MediaStart applying our logo’s and some
commercials to network sites such:• Facebook• Twitter• YouTube Set advertisements that relate to people in
the range of 18 – 64 Also relate towards adult women ages 18-29
because they have a full use of 89% overall and 69% on an average day
How our company can grow using social media cont.
Review of what we have discussedWhat Social Media isBackground to how social media became
popularHow companies in today’s market utilized
Social Media to their advantageHow we as a company can make ourselves
better and use social media to it’s fullest
QUESTION’S?
Works Cited
Bennett, Shea. "80% Of Companies Use Social Media To Track Competitors [STUDY]." - AllTwitter. N.p., 31 May 2012. Web. 05 Aug. 2012
. <http://www.mediabistro.com/alltwitter/social-competitor-intelligence_b23373>.
Briggs, Christian. "BlendTec Will It Blend? Viral Video Case Study." Http://www.socialens.com. N.p., Jan. 2009. Web. 5 Aug. 2012.
<http://www.socialens.com/wp-content/uploads/2009/04/20090127_case_blendtec11.pdf>.
Dyer, Pam. "Social Media Sites Are Now Used by 65% of Adults Online." Pamorama. N.p., 4 Sept. 2011. Web. 05 Aug. 2012. <http://www.pamorama.net/2011/09/04/half-of-us-adults-use-social-media-
infographic/>.
Gilbertson, Scott. "Feb. 16, 1978: Bulletin Board Goes Electronic." Wired.com. Conde Nast Digital, 16 Feb. 2010. Web. 05 Aug. 2012. <http://www.wired.com/thisdayintech/2010/02/0216cbbs-first-
bbs-bulletin-board/>.
Mullaney, Tim. "Social Media Is Reinventing How Business Is Done." USA Today. Gannett, 16 May 2012. Web. 05 Aug. 2012. <http://www.usatoday.com/money/economy/story/2012-05-14/social-
media-economy-companies/55029088/1>.
Nations, Daniel. "What Is Social Media?" About.com Web Trends. N.p., 05 Aug. 2012. Web. 05 Aug. 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.
Nickson, Christopher. "The History of Social Networking." Digital Trends. N.p., 21 Jan. 2009. Web. 05 Aug. 2012. <http://www.digitaltrends.com/features/the-history-of-social-networking/>.
"Overview - AOL Corp." AOL Corp. AOL INC, 5 Aug. 2012. Web. 05 Aug. 2012. <http://corp.aol.com/about-aol/overview/>.
Qualman, Erik. "Social Media Success Stories." Search Engine Watch. N.p., 15 Nov. 2009. Web. 05 Aug. 2012. <http://searchenginewatch.com/article/2064291/Social-Media-Success-Stories>.