Northwestern Technologies

@Dianne McIntosh

Dr.  Terry  Powell  |  February  23rd  2014  

W E L C O M E T O S O C I A L M E D I A

IMKT120  –  Unit  One  IP  

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

Welcome Northwestern Technologies

TODAY’S AGENDA

•  What is Social Media?

•  Emergences in the Corporate World

•  Current Trends

•  Opportunities

•  Benefits    

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

What is Social Media? An Online Communication Network of…

•  Community

•  Interaction

•  Content sharing

•  Collaboration

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

Emergence of Social Media in the Corporate World

•  First Email - 1971 •  Bulletins Board System (BBS) – Late 70’s •  Tom Truscott & Jim Ellis’ Usernets -1979 •  Online Services – CompuServe & Prodigy •  Instant Messaging •  Early Social Networks – Six Degrees and Live Journal •  Advances in Social Media – Friendster, Hi5 and MySpace •  Media Sharing & Social News

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

Current Trends in Social Media & IT

•  Job Posting

•  Background Checks

•  Social Paid Advertising

•  The “#” Hashtag  

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

Social Media Opportunities

To build authentic relationships with current and prospective…

•  Customers

•  Stakeholders

•  Investors

•  Employees

•  The Media

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

Social Media Benefits

•  Brand Awareness

•  Credibility

•  Real-Time Communication

•  Cheap!

•  Global Outreach

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

Conclusion

•  Company Acknowledgement

•  Improves Social Engagement

•  Institutes an Online Presence

•  Generate Searchability Through SEO Techniques

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Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

References

Works Cited   Borgini, Julia. 14 Social Media Trends for 2014. 22 1 2014. Crazy Egg Inc. 23 2 2014

<http://blog.crazyegg.com/2014/01/22/14-social-media-trends-2014/>. Grahl, Tim. The 6 Types of Social Media. Out: Think Group. 23 2 2014 <http://outthinkgroup.com/tips/the-6-types-of-social-media>.

Hiscott, Rebecca. The Beginner's Guide to the Hashtag. 8 10 2013. 23 2 2014 <http://mashable.com/2013/10/08/what-is-hashtag/>. Mehta, Mithila. Role of Social Media in the Corporate World. Mumbai Mirror. 23 02 2014 <http://economictimes.indiatimes.com/

slideshows/work-career/role-of-social-media-in-the-corporate-world/the-role-of-social-media-in-the-corporate- world/slideshow/18223490.cms>.

Mehta, Mithila. "Social Media in the Corporate World." 24 8 2013. The Times of India. Mumbai Mirror. 23 2 2014 <http://

timesofindia.indiatimes.com/life-style/relationships/work/Social-media-in-the-corporate-world/articleshow/ 18219516.cms?referral=PM>.

Rouse, Margaret. Social Media. Tech Target. 23 2 2014 <http://whatis.techtarget.com/definition/social-media>. "Social Media and the Corporate World." IADT - IMKT120 - Media Design Concepts. 23 2 2014 <https://campus.academy.edu/

courses/IMKT120/u1/hub1/32031.pdf>. The History and Evolution of Social Media. 7 10 2009. 23 2 2014 <http://www.webdesignerdepot.com/2009/10/the-history-and-

evolution-of-social-media/>.